Dentology Podcast with Christian Coachman

Transcript – Dentology Podcast Recording with guest Christian Coachman

Episode release date – Monday 6 March 2023

 

andy___chris:
so welcome everybody we’re off in money again we are we had another podcast

christian_coachman:
ye

andy___chris:
and today we are absolutely delighted we have a dentist who graduated in dent technology in ninety ninety five dentist university of south power and brazilian two thousand and two a member and formal president of the brazilian academy of ascetic industry and a member of the european and american academy of ascetic industry becoming the only dentist member of three most important esthetic entity academies in the world and breathe

christian_coachman:
yeah

andy___chris:
rincon the principle of the digital small design dental laboritory owner

christian_coachman:
yeah

andy___chris:
is very very welcome to christian coachman was nice

christian_coachman:
ah

andy___chris:
to see

christian_coachman:
fantastic thank you so much thank you for the

andy___chris:
yeah

christian_coachman:
introduction pleasure to be here

andy___chris:
honestly it’s some introduction to give because there is so much that you’ve you’ve done so far across so many different areas and we have

christian_coachman:
m

andy___chris:
to start by recognizing as a family you’re in the ginnis world record book because of the generations of dentists and for people that don’t know we’ve got christian who’s a dentist we go at one step to his father robert coachman we go back to his grandfather charles coachman great grandfather hints coachman great great grandfather john coachman and then great great great grandfather john he’s back in eighteen forty eight that is some remarkable heritage

christian_coachman:
yeah

andy___chris:
in dentistry isn’t it

christian_coachman:
i usually say that it’s probably a genetic disease in the family

andy___chris:
oh

christian_coachman:
there’s no choice

andy___chris:
have you got any children christian

christian_coachman:
i do have i do have a

andy___chris:
any

christian_coachman:
head

andy___chris:
of them going into dentistry

christian_coachman:
i hope somebody will continue no pressure

andy___chris:
uh

christian_coachman:
we

andy___chris:
no pressure of heritage

christian_coachman:
me and my brothers that’s why we have a lot of kids to increase the chances of somebody following

andy___chris:
uh

christian_coachman:
my oldest one is already

andy___chris:
uh

christian_coachman:
twenty five is in business

andy___chris:
oh

christian_coachman:
so we lost him

andy___chris:
yeah

christian_coachman:
my brother’s older one is also in

andy___chris:
yeah

christian_coachman:
journalist so we lost him as well

andy___chris:
yeah

christian_coachman:
but

andy___chris:
a lot of the world lost lost him

christian_coachman:
ah body

andy___chris:
i mean

christian_coachman:
has

andy___chris:
and and on on on a serious point there’s kind of a difference isn’t there be kind of between pressure and duty kind of pressure against inflicted by others and duty is something that kind of you put upon yourself as a young was there kind of this any realization that that you would you would feel

christian_coachman:
m

andy___chris:
his duty to follow on in the in the coachman tradition of being a dentist

christian_coachman:
that’s a common question they ask us me and my brother my brother s a dentist as

andy___chris:
yeah

christian_coachman:
well

andy___chris:
yeah

christian_coachman:
but zero pressure because

andy___chris:
yeah

christian_coachman:
my father

andy___chris:
my

christian_coachman:
never really

andy___chris:
yes

christian_coachman:
you know told us this story with this emphasis i didn’t know exactly the story before

andy___chris:
oh

christian_coachman:
i

andy___chris:
wow

christian_coachman:
entered ental school my father was not

andy___chris:
m

christian_coachman:
mentioning that much you know we know there was a tradition but he kept it very he down played a little bit and he never put pressure oh

andy___chris:
right

christian_coachman:
and me and my brother we never really thought about being dentists until the last

andy___chris:
m

christian_coachman:
minute and

andy___chris:
m

christian_coachman:
i don’t know why at the last minute we decided to become a dentist but

andy___chris:
m

christian_coachman:
maybe

andy___chris:
m

christian_coachman:
our ancestors from above they kind of guide

andy___chris:
oh

christian_coachman:
us in we’re not sure about anything else

andy___chris:
oh

christian_coachman:
just go for dentistry and we decided to go

andy___chris:
yeah

christian_coachman:
into dentistry kind of

andy___chris:
yeah

christian_coachman:
together and

andy___chris:
oh

christian_coachman:
and that’s it you know that’s history

andy___chris:
m

christian_coachman:
no pressure

andy___chris:
and are you are you in business with your brother in a shape or form or is he doing his own thing in industry

christian_coachman:
the interesting thing is that we are partners we are partners

andy___chris:
oh

christian_coachman:
at the t s d company

andy___chris:
yeah

christian_coachman:
and nowadays

andy___chris:
oh

christian_coachman:
none of us are doing daily clinical work any

andy___chris:
a

christian_coachman:
more because we have running

andy___chris:
right

christian_coachman:
digito small design company here in madrid

andy___chris:
yeah yeah

christian_coachman:
our company

andy___chris:
okay

christian_coachman:
so we are in the business

andy___chris:
yeah

christian_coachman:
together but we are both not doing clinical work as we used to do any more oh

andy___chris:
and did you just before you had the pressure from the ancestors nudging you down dentistry you thought about doing anything else where you’re like oh

christian_coachman:
yeah

andy___chris:
i want to be a dancer yeah

christian_coachman:
my dream was to be an architect you know

andy___chris:
uh

christian_coachman:
as a teen ager i was doing turn ships

andy___chris:
h oh

christian_coachman:
in architectural offices on still today

andy___chris:
a

christian_coachman:
i love architecture and somehow i was able

andy___chris:
yeah

christian_coachman:
to become a small architect as as i call myself

andy___chris:
yeah

christian_coachman:
um so

andy___chris:
oh

christian_coachman:
yeah that was my dream my brother wanted to be a viterinarium and then he realized that it was

andy___chris:
yeah

christian_coachman:
easier for him to do to make the money with dentistry first and then

andy___chris:
oh

christian_coachman:
get the horses that he wanted afterwards instead

andy___chris:
oh

christian_coachman:
of taking care of other people’s horses so that was his strategy and he’s working for that

andy___chris:
makes sense before dent christian what was your what was your upbringing like your upbringing was in was in brazil i assume or did you

christian_coachman:
oh

andy___chris:
travel

christian_coachman:
yeah

andy___chris:
around

christian_coachman:
born and raised in son paul of brazil the capital so very very big city then

andy___chris:
yeah

christian_coachman:
doing you know a lot of sports we were always in sports a lot and actually that was another dream to become an athlete didn’t work out that

andy___chris:
yeah

christian_coachman:
well as well though we could

andy___chris:
uh

christian_coachman:
we were not good enough

andy___chris:
uh so

christian_coachman:
to become athletes

andy___chris:
you don’t want to become a footballer

christian_coachman:
as a brazilian always that’s always

andy___chris:
i say isn’t that almost a part of your d n the brazilian footballer

christian_coachman:
we tried i tried personally until i was sixteen

andy___chris:
oh

christian_coachman:
seventeen but tennis was my

andy___chris:
yeah

christian_coachman:
main sport i played

andy___chris:
oh

christian_coachman:
competitively until

andy___chris:
yeah

christian_coachman:
i was eighteen nineteen but

andy___chris:
well

christian_coachman:
also realized that i had a bigger chance in dentistry

andy___chris:
yea on your on your social

christian_coachman:
oh

andy___chris:
media account you talk heavily about and you have a hashtakkind of coachman tradition

christian_coachman:
yeah

andy___chris:
you know rituals and traditions that

christian_coachman:
m

andy___chris:
sense and obviusly it’s linked through dentistry with with you your your father and the generations before but as a family is that something that that’s really important to a family

christian_coachman:
m

andy___chris:
outside of the dents you link your very close nit family

christian_coachman:
it is very important for my father and i kind of inherit

andy___chris:
yeah

christian_coachman:
this sentiment from him

andy___chris:
oh

christian_coachman:
i know that i love tradition of course i love innovation that’s actually the techline

andy___chris:
m

christian_coachman:
combination i like tradition and innovation the combination of both so

andy___chris:
m

christian_coachman:
yes we are

andy___chris:
oh

christian_coachman:
always innovating and pushing things forward

andy___chris:
yeah

christian_coachman:
creating new stuff but at the same time i have a deep appreciation for tradition

andy___chris:
yeah

christian_coachman:
i love always looking back learning

andy___chris:
oh

christian_coachman:
from the past respecting everything that was done

andy___chris:
m

christian_coachman:
before us

andy___chris:
oh

christian_coachman:
so of course from our ancestors you know i always loved history

andy___chris:
m

christian_coachman:
i always loved history in general but the

andy___chris:
oh

christian_coachman:
history of our family you know

andy___chris:
m

christian_coachman:
my other loves and he he was always telling me the stories about

andy___chris:
oh

christian_coachman:
the things that my grandfather created invented and the achievements

andy___chris:
oh

christian_coachman:
from my great grand grandfather and and the whole history of the family is so

andy___chris:
oh

christian_coachman:
so cool how

andy___chris:
oh

christian_coachman:
each generation was able to give their contribution to dentistry

andy___chris:
ah

christian_coachman:
and we are lucky that

andy___chris:
m

christian_coachman:
there’s a lot of the commendation a lot of stories that are still available about everything so yeah

andy___chris:
m

christian_coachman:
i love history

andy___chris:
oh

christian_coachman:
and i love tradition i love to pay tribute everything that came before us

andy___chris:
it’s interesting isn’t it really because if you think about it i don’t know i’m not clinician but if you look at the piece of technology and how that’s changed if you we look at you know the first generation the difference between the first generation and second probably wasn’t that much and the third to the second to third probably wasn’t that much third to fourth maybe a little bit more

christian_coachman:
m

andy___chris:
fourth fifth a little bit more probably fifth

christian_coachman:
m

andy___chris:
to six is like who

christian_coachman:
it’s not

andy___chris:
the massive

christian_coachman:
right

andy___chris:
technological changes that have happened

christian_coachman:
if goes like this yeah i think

andy___chris:
yeah

christian_coachman:
that was a if i think about the

andy___chris:
oh

christian_coachman:
way

andy___chris:
oh

christian_coachman:
each generation was doing dentistry in my family you’re probably right you know of course the

andy___chris:
oh

christian_coachman:
first one my great great grade

andy___chris:
oh

christian_coachman:
he was part you know in the eighteen forties eight fifty

andy___chris:
m

christian_coachman:
was when they founded the first official dental

andy___chris:
m

christian_coachman:
schools in the world there was two

andy___chris:
yeah

christian_coachman:
the schools in us

andy___chris:
oh

christian_coachman:
so before eighteen for the something there was no official industry as a profession so he was among the first few guys

andy___chris:
yeah

christian_coachman:
was

andy___chris:
real pine

christian_coachman:
trade

andy___chris:
and there ye

christian_coachman:
graduated officially as a dentist at the beginning of dentistry happened there so

andy___chris:
m

christian_coachman:
you’re creating all the rules and all the protocols of whatever they were doing at that time um

andy___chris:
m

christian_coachman:
h and

andy___chris:
m

christian_coachman:
then

andy___chris:
yeah

christian_coachman:
second generation third generation little improvements here and there

andy___chris:
oh

christian_coachman:
i think that the generation of my father there was a big change

andy___chris:
yeah

christian_coachman:
was the birth of interedciplinary dentistry you know think

andy___chris:
yeah

christian_coachman:
thinking looking

andy___chris:
oh

christian_coachman:
at the patient and thinking as a whole right connecting

andy___chris:
m

christian_coachman:
the thoughts connecting the disciplines

andy___chris:
m

christian_coachman:
um

andy___chris:
m

christian_coachman:
in my

andy___chris:
m

christian_coachman:
grandfather time that was the

andy___chris:
yeah

christian_coachman:
beginning of specialties was starting to happen before him

andy___chris:
yah

christian_coachman:
dentistry was just dentist

andy___chris:
h

christian_coachman:
you

andy___chris:
yeah

christian_coachman:
tried to reduce pain and extractive right a

andy___chris:
yeah

christian_coachman:
little

andy___chris:
yes

christian_coachman:
bit of revention and extractions

andy___chris:
yeah

christian_coachman:
um

andy___chris:
yeah

christian_coachman:
my grandfather saw the beginning of specializations

andy___chris:
oh

christian_coachman:
and specialty professions

andy___chris:
oh

christian_coachman:
and also end here or there and things like that

andy___chris:
m

christian_coachman:
my father

andy___chris:
yah

christian_coachman:
generation started to col a dot so not only you have to

andy___chris:
yeah

christian_coachman:
you have and you have pareo

andy___chris:
it’s amazing

christian_coachman:
but you start

andy___chris:
yeah

christian_coachman:
to plan together you start to see that

andy___chris:
oh

christian_coachman:
one specialty can impact the other and we need to sit

andy___chris:
ye

christian_coachman:
down and think together you know and that was

andy___chris:
m

christian_coachman:
of course consolidated in my generation

andy___chris:
oh

christian_coachman:
and then in my generation just things started to happen like this maturation

andy___chris:
yeah

christian_coachman:
of intertnary dentistry also digital industry starting

andy___chris:
m

christian_coachman:
right here right

andy___chris:
m

christian_coachman:
now m

andy___chris:
but it’s gonna say you’ve got such an appreciation for the old traditions and you know the heritage at the other end you’ve obviously got the massive digitization which is where your will is focused i was gonna ask christian is there is it one of those ones that that also you’ve effectively

christian_coachman:
m

andy___chris:
don’t quite know the way to put it but almost like maybe library or a catalogue or a history of bits of equipment that you know your your granddad your grandfather your great grandfather whatever used or bits of literature or somethin or is

christian_coachman:
m

andy___chris:
it one of those ones that nobody ever really thought about it

christian_coachman:
m

andy___chris:
until i sort of like oh it’s too late now we’ve changed it all it’s

christian_coachman:
a

andy___chris:
almost like you could create your own museum if you had all those stuff could

christian_coachman:
we have a little museum we have the diploma is you know for example

andy___chris:
oh

christian_coachman:
the my great great when they were

andy___chris:
oh

christian_coachman:
initially originally from us so they moved to brazil in the eight

andy___chris:
oh

christian_coachman:
in eighteen sixty eight right after the civil war moved to brazil

andy___chris:
oh

christian_coachman:
started

andy___chris:
oh

christian_coachman:
from scratch in brazil then they became

andy___chris:
yeah

christian_coachman:
the dentists of the royal family in brazil at that time was a kingdom uh

andy___chris:
okay

christian_coachman:
they created actually a relationship

andy___chris:
oh

christian_coachman:
with the king he became friend john william

andy___chris:
oh

christian_coachman:
coach and became a friend of the king of brazil and he has

andy___chris:
oh

christian_coachman:
the plot we have still the deplore and from with the stamp from the king giving him

andy___chris:
oh

christian_coachman:
the alterization to practice as a dentist for example

andy___chris:
it’s brilliant that

christian_coachman:
all

andy___chris:
is

christian_coachman:
of them

andy___chris:
excellent

christian_coachman:
all of

andy___chris:
yeah

christian_coachman:
them were researchers and uh article producers so they

andy___chris:
yeah

christian_coachman:
were producing articles

andy___chris:
yeah

christian_coachman:
and we have all these articles as well

andy___chris:
yeah

christian_coachman:
you know they were outers of important content

andy___chris:
oh

christian_coachman:
you know in the eighteen hundreds and then

andy___chris:
oh

christian_coachman:
beginning of nineteen as we have these articles as well um

andy___chris:
brilliant

christian_coachman:
um then

andy___chris:
yeah

christian_coachman:
of course my grandfather

andy___chris:
yeah

christian_coachman:
went to the same dental school that i i went so we all have at this tradition since

andy___chris:
oh

christian_coachman:
eighteen twenty something eighteen nine

andy___chris:
yeah

christian_coachman:
and nineteen something that going to the same school so

andy___chris:
wow

christian_coachman:
there’s this tradition as well at the university of some power that is

andy___chris:
wow

christian_coachman:
best dental school in

andy___chris:
oh

christian_coachman:
latin america so

andy___chris:
well

christian_coachman:
i was so very proud of that

andy___chris:
you almost wonder if they’ve got your own chair you know you got the couchant chair you know

christian_coachman:
oh

andy___chris:
this is your chair

christian_coachman:
ah this is

andy___chris:
ah

christian_coachman:
something that

andy___chris:
yeah

christian_coachman:
again when i was in

andy___chris:
yeah

christian_coachman:
dental cool i was not that into it i really got into it after i finished dental school and my father started to tell me the story more in detail

andy___chris:
m

christian_coachman:
and i think that was good because during dental school i didn’t n felt that i

andy___chris:
oh

christian_coachman:
was

andy___chris:
oh

christian_coachman:
nothing more than anybody is in school maybe

andy___chris:
m

christian_coachman:
as a youngster

andy___chris:
m

christian_coachman:
if i knew all of that maybe i would be a little bit more like you i’m this

andy___chris:
true

christian_coachman:
de

andy___chris:
i suppose no pressure

christian_coachman:
ret

andy___chris:
and stuff like that i suppose that’s there could be a bit of an attitude no no

christian_coachman:
a little

andy___chris:
no

christian_coachman:
bit

andy___chris:
what’s

christian_coachman:
yeah

andy___chris:
gone before

christian_coachman:
never

andy___chris:
and you started as a dental tech and working in your father’s clinic in ninety five and then qualifies

christian_coachman:
a

andy___chris:
a dentist later in two thousand and two and you said you didn’t find it easy what was your dental dental scored experience like

christian_coachman:
the dental

andy___chris:
oh

christian_coachman:
technology lab

andy___chris:
oh

christian_coachman:
work actually saved my dental career because as i told you i didn’t want to become a dentist i

andy___chris:
m

christian_coachman:
ended up choosing that at the beginning of dental school was a disaster and i entered

andy___chris:
m

christian_coachman:
them

andy___chris:
oh

christian_coachman:
quin ninety four

andy___chris:
yeah

christian_coachman:
and i was

andy___chris:
yeah

christian_coachman:
feeling like i did the worst decision ever so i wanted to quit and in the second year

andy___chris:
yeah

christian_coachman:
of dental school i said that this is not for me i want to and he said look maybe

andy___chris:
oh

christian_coachman:
you can become a technician because you can find you know you like to work with your hands

andy___chris:
oh

christian_coachman:
and design and etcetera and

andy___chris:
oh

christian_coachman:
and you know lab work may be some and for you

andy___chris:
m

christian_coachman:
so i started to do the dental technician course in parallel to dental school that something the

andy___chris:
it

christian_coachman:
imberseo is possible you can move your dental school to have time and use the other to either work or do other courses

andy___chris:
m

christian_coachman:
so i became a technician

andy___chris:
interest

christian_coachman:
i was

andy___chris:
oh

christian_coachman:
in the third year of dental school so i was still in

andy___chris:
yeah

christian_coachman:
dental school and i became a technician and i started to really love that work

andy___chris:
oh

christian_coachman:
i started to work for my father started to make some money so that was always good makes you feel good

andy___chris:
yeah

christian_coachman:
and

andy___chris:
always helps

christian_coachman:
i felt love with lab work

andy___chris:
ah

christian_coachman:
and that made me

andy___chris:
ah

christian_coachman:
stay in dental dental

andy___chris:
yeah

christian_coachman:
school and finish it

andy___chris:
oh

christian_coachman:
even though i was never i never saw myself as a clinician right

andy___chris:
oh

christian_coachman:
so is it

andy___chris:
ah

christian_coachman:
really saved me the father of my father’s

andy___chris:
oh

christian_coachman:
vision and suggestion and the fact that my mom told me you know i don’t care what you’re goin to do you’re going to finish this gain get a diploma and then you can do whatever you want m

andy___chris:
wise words from your mother

christian_coachman:
ah

andy___chris:
finish

christian_coachman:
oh

andy___chris:
exactly i

christian_coachman:
m

andy___chris:
mean i haven’t spent a lot of time in but i’ve been in a few and

christian_coachman:
m

andy___chris:
i’m always amazed at the artistry and the design and the craft work that goes into the creation

christian_coachman:
yeah

andy___chris:
and they are the little bits of art and trying to create something that’s natural in a

christian_coachman:
m

andy___chris:
laboratory

christian_coachman:
yeah

andy___chris:
really is high end artistry

christian_coachman:
i know it’s you know even you know until

andy___chris:
yeah

christian_coachman:
recently where technology really started to come into labs

andy___chris:
oh

christian_coachman:
you know it was completely handmade process

andy___chris:
m

christian_coachman:
craftsmanship

andy___chris:
yeah

christian_coachman:
at it’s almost like going back a hundred years and seeing how

andy___chris:
oh

christian_coachman:
people used to do things and in the lab we worked in the same

andy___chris:
m

christian_coachman:
way so

andy___chris:
m

christian_coachman:
it was completely dependent on amazing levels of artistic skill and that’s why i love

andy___chris:
m

christian_coachman:
so much

andy___chris:
m

christian_coachman:
lab work and

andy___chris:
yeah

christian_coachman:
today

andy___chris:
yeah

christian_coachman:
even with digital dentistry it still requires a lot of artistic skill hand skills

andy___chris:
yeah

christian_coachman:
and just good

andy___chris:
oh

christian_coachman:
creativity to

andy___chris:
ah

christian_coachman:
build smiles

andy___chris:
m

christian_coachman:
and design smiles

andy___chris:
m

christian_coachman:
and and manage all the tools that we need in the land

andy___chris:
so is given that it was kind of the dental technician side of things that

christian_coachman:
oh

andy___chris:
kind of saved your dental career so early what did you learn as a technician that’s

christian_coachman:
yeah

andy___chris:
helped you as a dentist what are the things

christian_coachman:
m

andy___chris:
perhaps other dentists don’t have in their

christian_coachman:
h

andy___chris:
in their kit

christian_coachman:
m

andy___chris:
bag that you learned as a technician

christian_coachman:
so when you are when you are transforming somebody’s smile you know you

andy___chris:
oh

christian_coachman:
have a patient that deserves

andy___chris:
m

christian_coachman:
a better smile or needs a better smile

andy___chris:
my

christian_coachman:
for aesthetic reasons

andy___chris:
oh

christian_coachman:
or functional reasons you know you need of course a lot of clinical experience you need scientific base you need

andy___chris:
yeah

christian_coachman:
good hand

andy___chris:
no

christian_coachman:
skills as a clinician but you also need artistic skills and it’s completely different being being

andy___chris:
oh

christian_coachman:
great clinition is completely

andy___chris:
yeah

christian_coachman:
different than being a great smile designer these

andy___chris:
m

christian_coachman:
are completely different

andy___chris:
m

christian_coachman:
set of skills right

andy___chris:
ah

christian_coachman:
so

andy___chris:
yeah

christian_coachman:
to transform a smile to treat a small you need both you need great clinical skills and you need great artistic small design skill so as a technician i understood that

andy___chris:
m

christian_coachman:
most this most great clinicians are not necessarily great smile designers and that s why this partnership is so important you know

andy___chris:
m

christian_coachman:
great

andy___chris:
m

christian_coachman:
dentists and great technicians work together transform people’s

andy___chris:
m

christian_coachman:
life so

andy___chris:
m

christian_coachman:
that was something that i was able

andy___chris:
oh

christian_coachman:
to understand because i was doing both sides i was learning from both sides i had training on both sides so i was

andy___chris:
m

christian_coachman:
able to connect the dots and basically it tackle all the problems of communication

andy___chris:
oh

christian_coachman:
that is a

andy___chris:
hm

christian_coachman:
classical historical

andy___chris:
m

christian_coachman:
problem in dentistry the communication between dentists and technicians and since

andy___chris:
m

christian_coachman:
the early days i

andy___chris:
m

christian_coachman:
was is focused on how to improve this communication that’s actually the birth of

andy___chris:
oh

christian_coachman:
digital small design

andy___chris:
well yeah you said before dentityrcries a unique combination of skills what

christian_coachman:
yeah

andy___chris:
would you see those as being

christian_coachman:
so i actually

andy___chris:
oh

christian_coachman:
yeah i actually wrote an article about what it takes to be a great dentist and i was able to to outline

andy___chris:
yeah

christian_coachman:
five five skills right five

andy___chris:
oh

christian_coachman:
specific skills so

andy___chris:
m

christian_coachman:
first of all you need scientific background a second you need

andy___chris:
oh

christian_coachman:
so you need to study you need to know the science you need to know aterials

andy___chris:
m

christian_coachman:
you need to know

andy___chris:
m

christian_coachman:
the techniques and that is reading and studying right

andy___chris:
m

christian_coachman:
but of

andy___chris:
my

christian_coachman:
course this is not

andy___chris:
m

christian_coachman:
all there there are a

andy___chris:
hm

christian_coachman:
lot of people that are great with science knows everything but they’re not good

andy___chris:
i

christian_coachman:
dentists on the execution right this second part is clinical experience so many years

andy___chris:
m yeah

christian_coachman:
of practice you know doing over and over again the same procedures there’s no shortcut

andy___chris:
m

christian_coachman:
great dentist they’ve

andy___chris:
oh

christian_coachman:
been doing whatever they are doing for

andy___chris:
yeah

christian_coachman:
a while there’s a minimum amount of time that is required for you to become

andy___chris:
m

christian_coachman:
a great dentist so there’s no magic here you need that time to have those

andy___chris:
m

christian_coachman:
skills

andy___chris:
m oh

christian_coachman:
another one communication skills so this is

andy___chris:
m

christian_coachman:
a completely different set of skills that

andy___chris:
m

christian_coachman:
i believe is vital every great dentist has that you need great communication

andy___chris:
a

christian_coachman:
skills because as a dentist you need to work as a team so dentistry

andy___chris:
m

christian_coachman:
is a team sport and to lead a team you need great communication skills you need great communication with the specialists and

andy___chris:
oh

christian_coachman:
with the lab and this is a big problem if you don’t have commun patient skills is very hard to deliver high in dentistry and you need to communicate with the patient otherwise they are

andy___chris:
so

christian_coachman:
not going

andy___chris:
so christian on that just just at that point about communication do you feel the communication the relationship between dentists labs has been neglected over

christian_coachman:
yet

andy___chris:
s

christian_coachman:
i think that for a while you know it was

andy___chris:
m

christian_coachman:
i think everybody knows today how important it is it’s just that communication

andy___chris:
m

christian_coachman:
is not easy

andy___chris:
m

christian_coachman:
you know we don’t

andy___chris:
yeah

christian_coachman:
learn dental school

andy___chris:
ye

christian_coachman:
how to communicate well

andy___chris:
m

christian_coachman:
how to build communication systems people

andy___chris:
m

christian_coachman:
talk about the

andy___chris:
m

christian_coachman:
importance of communication but people don’t teach how to implement

andy___chris:
yeah

christian_coachman:
communication systems

andy___chris:
yeah

christian_coachman:
communication should be something that it’s not only about oh i need to be a better communicator but how what tools do i use what systems do

andy___chris:
m

christian_coachman:
i implement

andy___chris:
yeah

christian_coachman:
what protocols do i follow you need to be pragmatic

andy___chris:
oh

christian_coachman:
about communication you know it’s not only about

andy___chris:
m

christian_coachman:
becoming a better communicator yourself but

andy___chris:
yeah

christian_coachman:
implementing systems that you can repeat every single day that your whole team can follow to improve

andy___chris:
oh

christian_coachman:
communication for every case

andy___chris:
ah

christian_coachman:
that you do not here

andy___chris:
m

christian_coachman:
and there you know

andy___chris:
m

christian_coachman:
so people take communication too casual

andy___chris:
yeah yeah yeah

christian_coachman:
so

andy___chris:
yeah

christian_coachman:
that that’s actually to that’s actually

andy___chris:
oh

christian_coachman:
skill number three skill number four is the artistic

andy___chris:
oh

christian_coachman:
skill so different than clinical skill

andy___chris:
m

christian_coachman:
artistic skill means that you can see things and

andy___chris:
yeah

christian_coachman:
somebody that is very artistic has artistic eyes can see artistically you can look at things and understand harmony

andy___chris:
yeah

christian_coachman:
beauty composition proportions

andy___chris:
oh

christian_coachman:
so many times you have a great clinitian that don’t have artistic skills and they look at the smile and they don’t know exactly what is right and what is wrong or they have

andy___chris:
m

christian_coachman:
difficulties to understand how to make something look better so it’s

andy___chris:
m

christian_coachman:
a completely different set and that

andy___chris:
m

christian_coachman:
that is the fourth set of skills that a great clinician needs and the final one

andy___chris:
m

christian_coachman:
is attics and

andy___chris:
m

christian_coachman:
that’s the one that comes above

andy___chris:
oh

christian_coachman:
all you know you can have all the other four if you don’t of ethics not going to be a great tents these are the five in my

andy___chris:
it’s

christian_coachman:
opinion

andy___chris:
funny we think is a great one isn’t it is that integrity of making sure you’re doing the right thing

christian_coachman:
yeah

andy___chris:
for people rather than

christian_coachman:
yeah

andy___chris:
just making money

christian_coachman:
yeah

andy___chris:
yeah

christian_coachman:
exactly

andy___chris:
and you say is there’s quite an overlay isn’t there between all of those those elements in themselves none of them re goin to get

christian_coachman:
oh

andy___chris:
the results but the interplay between the elements is so strong yeah definitely definitely

christian_coachman:
yeah

andy___chris:
and it’s interestin one i think the one that for me as i think you made on a bit is the communication you know

christian_coachman:
m

andy___chris:
you can learn the technical bits and

christian_coachman:
m

andy___chris:
the sort of esthetic bit i think you’ve got to have it but communication is not just talking

christian_coachman:
m

andy___chris:
it’s a it’s a whole

christian_coachman:
m

andy___chris:
skill set on its own isn’t

christian_coachman:
yeah

andy___chris:
yeah absolutely

christian_coachman:
no communication is an art but it’s also

andy___chris:
yeah

christian_coachman:
what i said you know you need to be

andy___chris:
m

christian_coachman:
professional about it you need to implement systems communications

andy___chris:
m and

christian_coachman:
so

andy___chris:
i think because we communicate so much all the time we’re not always as intentional with our communication as we might be like you say particularly when you’re dealing with something which which is science back being able to communicate that in a language which received well by the patient so that it’s understood that i understood exactly that he there’s work around this as well

christian_coachman:
no

andy___chris:
so obviously for where you are now lots of the things you talk about kind of lead us towards the digital side of things

christian_coachman:
hm

andy___chris:
and so the advancement and digital dentisrer

christian_coachman:
m

andy___chris:
changing at a rate of not i guess that was kind of part where you are now as he found and co of the digital small design company

christian_coachman:
yeah i know so as i mentioned it all started with me

andy___chris:
m

christian_coachman:
seeing these challenges between the communication and the work flow between dentist and technician

andy___chris:
oh

christian_coachman:
on the process

andy___chris:
h

christian_coachman:
of rehabilitating a smile

andy___chris:
h

christian_coachman:
so i started to outline everything that i thought should be improved or ideas that i had about improving this

andy___chris:
oh

christian_coachman:
communication because at the end of the

andy___chris:
yeah

christian_coachman:
day as a dental technician

andy___chris:
oh

christian_coachman:
myself i wanted to work with

andy___chris:
oh

christian_coachman:
less tra so i was very pragmatic i said look i want to actually work less and make more

andy___chris:
yeah

christian_coachman:
money you know how can i work

andy___chris:
m

christian_coachman:
a little less

andy___chris:
yeah

christian_coachman:
with a little bit less stress and be a little bit more profit bull you know there’s

andy___chris:
m

christian_coachman:
so much back for so many things you know i was super proud

andy___chris:
oh

christian_coachman:
of my work and i was working with great dentist so the outcomes

andy___chris:
m

christian_coachman:
were god sometimes better sometimes worse but the work was good but there there was room for improvement and i decided to challenge

andy___chris:
m

christian_coachman:
myself and start

andy___chris:
m

christian_coachman:
to understand what was what were the bottle necks and the flaws

andy___chris:
oh

christian_coachman:
of the protocols

andy___chris:
yeah

christian_coachman:
that i was using

andy___chris:
oh

christian_coachman:
and as i was trying to improve this process digital

andy___chris:
yah

christian_coachman:
technology started to appear and of course

andy___chris:
oh

christian_coachman:
it was a true move as they look with technology that’s the future you have to believe that you can be more efficient with technology that

andy___chris:
oh

christian_coachman:
you can understand the problems better with technology that you can diagnose better with techno

andy___chris:
m

christian_coachman:
that you can plan better with technology

andy___chris:
m

christian_coachman:
and communicate better with technology that you can

andy___chris:
yeah

christian_coachman:
replicate yourself better with technology that you can keep

andy___chris:
yeah

christian_coachman:
a good quality standard better with technology so

andy___chris:
m

christian_coachman:
i was

andy___chris:
m

christian_coachman:
just at the right moment when i was putting these product all together and i started to learn about all the digital tools and i started to brace them and teach them and use them and develop all the protocols that created digital small design philosophy

andy___chris:
and like you say i think that predictable nature of using digital tools are available is something that’s that’s highly attractive for vocal

christian_coachman:
yeah

andy___chris:
enitians and exciting for the profession

christian_coachman:
being

andy___chris:
and

christian_coachman:
more

andy___chris:
the

christian_coachman:
consistent

andy___chris:
patients yeah

christian_coachman:
the patients yeah the patient this is the end goal you know and when patients understand

andy___chris:
oh

christian_coachman:
the benefits of digital they don’t want to go back you know

andy___chris:
no that’s

christian_coachman:
you get

andy___chris:
on

christian_coachman:
it

andy___chris:
i think when you can when you watch you know say we’re not clinicians but we’ve seen lots of presentations of people using

christian_coachman:
my

andy___chris:
digital smile design and it is amazing that you can you can you can turn you know their teeth whichever way you want so as at

christian_coachman:
m

andy___chris:
the

christian_coachman:
m

andy___chris:
patient can really see

christian_coachman:
m

andy___chris:
what’s going on

christian_coachman:
m

andy___chris:
and what you’re going to do i s fast really you know it’s almost it’s fascinating just watching irrespective if it’s not my mouth i just

christian_coachman:
yeah

andy___chris:
quite fascinated of what can be done and how you can then present it so as they can see what you’re

christian_coachman:
yeah

andy___chris:
at how is going to be i think it’s brilliant

christian_coachman:
that’s

andy___chris:
oh

christian_coachman:
one that’s one of the benefits you know of using digital indentustry

andy___chris:
yeah

christian_coachman:
is to be

andy___chris:
oh

christian_coachman:
able to

andy___chris:
yeah

christian_coachman:
similar

andy___chris:
thank

christian_coachman:
the whole

andy___chris:
yah

christian_coachman:
treatment before

andy___chris:
ye

christian_coachman:
even touching the patient so entreat

andy___chris:
m

christian_coachman:
and actually

andy___chris:
m

christian_coachman:
translate

andy___chris:
m

christian_coachman:
your ideas and similate your ideas so what i tell

andy___chris:
m

christian_coachman:
doctors and i tell patients they look

andy___chris:
oh

christian_coachman:
we use technology so we can detect

andy___chris:
oh

christian_coachman:
possible mistakes on the soft where before

andy___chris:
m

christian_coachman:
we detect the mistake in your mouth

andy___chris:
m

christian_coachman:
or we do it in your mouth you know

andy___chris:
m

christian_coachman:
so

andy___chris:
m

christian_coachman:
we minimise mistakes in the mouth it’s

andy___chris:
m

christian_coachman:
like when you’re treating the

andy___chris:
m

christian_coachman:
patient

andy___chris:
oh

christian_coachman:
you already treating the patient for the second time because you already did the whole process

andy___chris:
yeah it’s true

christian_coachman:
intrigy

andy___chris:
yeah

christian_coachman:
on the top one

andy___chris:
it’s so less threatening isn’t it you know people don’t jump out of bed in the morning go he i’m after the dentist so there’s

christian_coachman:
yeah

andy___chris:
you know there’s there’s a certain degree

christian_coachman:
he

andy___chris:
of trepidation anyway isn’t there really

christian_coachman:
one under and you know it reduce anxiety and

andy___chris:
ah

christian_coachman:
makes patients more confident and makes them

andy___chris:
yeah

christian_coachman:
understand and value more what we are doing so it’s

andy___chris:
m

christian_coachman:
a win win win situation

andy___chris:
m

christian_coachman:
for sure

andy___chris:
when you started digital small design question were you were you ahead of your time

christian_coachman:
yeah

andy___chris:
were you finding it quite hard in the early days to get people to understand and engage in what you were saying which king now in twenty twenty three and digital dentistry is kind of quite common language but when

christian_coachman:
yeah

andy___chris:
you started doing this

christian_coachman:
oh

andy___chris:
kind of people seeing you as a bit of an outlier

christian_coachman:
yeah i was speaking by myself for a few years i can tell you that i was kind

andy___chris:
ah

christian_coachman:
of lonely but that was okay that was part of the journey so i started the

andy___chris:
oh

christian_coachman:
t is the course that i ever

andy___chris:
kay

christian_coachman:
gave was in two thousand and nine so the ideas

andy___chris:
i went fourteen years ago long time

christian_coachman:
so i dea started to come together into thousand and seven and eight and then to dozen and

andy___chris:
yeah

christian_coachman:
i you know people started

andy___chris:
oh

christian_coachman:
to ask me to show what i was doing so i started to put all the courses together

andy___chris:
ye

christian_coachman:
at that time was still what we call the vintage d s d with two d

andy___chris:
i

christian_coachman:
tools

andy___chris:
canna say can you imagine the quality of the digital

christian_coachman:
yeah

andy___chris:
images

christian_coachman:
yeah

andy___chris:
in comparison of what you’ve got now

christian_coachman:
a few initial tools to help us

andy___chris:
oh

christian_coachman:
on the analogue world so s a was a combination of but the philosophy

andy___chris:
m

christian_coachman:
was there the philosophy was the

andy___chris:
m

christian_coachman:
same you know

andy___chris:
m

christian_coachman:
simulate

andy___chris:
yeah

christian_coachman:
before you perform communicate better

andy___chris:
oh

christian_coachman:
to make better decisions educate

andy___chris:
yeah

christian_coachman:
and motivate the patient to increase case acceptance and grow your business try to control the execution and guide your hands on

andy___chris:
oh

christian_coachman:
the est bas possible

andy___chris:
m

christian_coachman:
to trans lad projects into outcomes and make outcomes more similar

andy___chris:
m

christian_coachman:
to project so this was the

andy___chris:
yeah

christian_coachman:
speech into thousand and nine and ten it didn’t change at all what changed

andy___chris:
m

christian_coachman:
is that knowlogy evolved

andy___chris:
yeah

christian_coachman:
and in two dozen and thirteen

andy___chris:
yeah

christian_coachman:
four tea everything went three d and nowadays of course the whole thing is so mature and so really ready any dentist who take advantage of it every day you know

andy___chris:
in the early days christian was did you have to kind of dig deep and keep reminding yourself that what you were doing was right and believe it because i mean christ and we started a number of businesses

christian_coachman:
by

andy___chris:
as haven in the early days it’s not easy is it because you’re not necessarily getting the embracing that

christian_coachman:
no

andy___chris:
you hope for

christian_coachman:
no no it’s not easy

andy___chris:
oh

christian_coachman:
it’s not easy first because

andy___chris:
yah

christian_coachman:
usually something is so new

andy___chris:
m okay

christian_coachman:
even the people that listen to the stories and they say christian that’s a cool idea but people don’t want to

andy___chris:
he

christian_coachman:
put money in it people don’t want to put

andy___chris:
yeah

christian_coachman:
change their change

andy___chris:
yeah

christian_coachman:
there

andy___chris:
is your good your good idea your risk let me know when it works

christian_coachman:
love it

andy___chris:
uh

christian_coachman:
keep it for yourself

andy___chris:
yeah

christian_coachman:
so

andy___chris:
that’s like a bank

christian_coachman:
well you are like of course looking at all these i say but this is so obvious you know why

andy___chris:
oh

christian_coachman:
and but i was

andy___chris:
yeah

christian_coachman:
lucky that at least at least you know really wanted to listen to me so the courses were always very successful since two thousand

andy___chris:
m

christian_coachman:
and nine it became my main business you know giving courses so the courses were very sick as for people were very excited at the end of the course nobody was doing anything about it after the course so what

andy___chris:
you’d see them six months later hi you’re back

christian_coachman:
so

andy___chris:
uh

christian_coachman:
what i could see

andy___chris:
yeah

christian_coachman:
that people were like

andy___chris:
m

christian_coachman:
year after year dentistry in general was getting

andy___chris:
m

christian_coachman:
more and more ready to embrace

andy___chris:
m

christian_coachman:
ideas

andy___chris:
m yeah

christian_coachman:
that i was bringing

andy___chris:
m

christian_coachman:
you know in the

andy___chris:
m

christian_coachman:
courses so

andy___chris:
m oh

christian_coachman:
i thank god i kept my hope on the process i

andy___chris:
oh

christian_coachman:
stayed with the message

andy___chris:
oh

christian_coachman:
i insist then i started to bring early adoptors you know i have i have to

andy___chris:
m ah

christian_coachman:
i say that any good idea we doubt early adoptors means nothing so

andy___chris:
yeah

christian_coachman:
i’m very grateful to the guys that you know year after year the few

andy___chris:
yeah

christian_coachman:
guys that started to say

andy___chris:
m

christian_coachman:
this is amazing we’re going to do it

andy___chris:
m

christian_coachman:
we’re gonna make it have and then little by little you know the group started to grow

andy___chris:
m

christian_coachman:
and

andy___chris:
m

christian_coachman:
i was always super motivated to continue but i can tell you that from

andy___chris:
yeah

christian_coachman:
the business perspective you know all these

andy___chris:
m

christian_coachman:
ideas only became real mature

andy___chris:
oh

christian_coachman:
the first year of pandemic so in twenty twenty

andy___chris:
yeah

christian_coachman:
you know from two

andy___chris:
wow

christian_coachman:
to nine to twenty twenty eleven years after

andy___chris:
eh

christian_coachman:
twenty

andy___chris:
oh

christian_coachman:
twenty was the first year that suddenly i could

andy___chris:
yeah

christian_coachman:
see the whole market just quick

andy___chris:
well

christian_coachman:
and people suddenly started to really use the tools and were willing to pay for for

andy___chris:
to

christian_coachman:
the

andy___chris:
embrace

christian_coachman:
elegance

andy___chris:
it as well without ovid christian do you think that it would have been a slow devon your business because

christian_coachman:
i

andy___chris:
i know lots of virtual consultations lots of things blew up and benefited as a result

christian_coachman:
hm

andy___chris:
it is as dreadful as it was it wasn’t all bad news did your business benefit from

christian_coachman:
i

andy___chris:
that

christian_coachman:
agree i have to believe and i saw that you know

andy___chris:
yeah

christian_coachman:
you know we we were growing like this you know adoption was happening like this when covid had

andy___chris:
oh

christian_coachman:
you know locked down of course there was those two months where everybody was lost

andy___chris:
m

christian_coachman:
including myself and we didn’t know what was going on but were able to reorganize ourselves and move on line completely and after two three months when the doctors came back it’s almost like those two months where everybody stayed at home we all kind of went through our lives and our professional dreams and vision and we

andy___chris:
yeah

christian_coachman:
said i want to

andy___chris:
oh

christian_coachman:
do something more meaning

andy___chris:
m

christian_coachman:
i want to push my dreams

andy___chris:
m

christian_coachman:
forward i want to do

andy___chris:
m

christian_coachman:
better and then suddenly d s d had a place in people’s mind in a different way and i believe that it did speed up process of

andy___chris:
m

christian_coachman:
implementation of digital smile

andy___chris:
m

christian_coachman:
design ideas

andy___chris:
yeah

christian_coachman:
you know

andy___chris:
i think it did

christian_coachman:
maybe

andy___chris:
i think he’s brought for a lot of things isn’t it home working you know i think timing timing is really important

christian_coachman:
yeah

andy___chris:
lots of lots of people they have great ideas but the environment just doesn’t suit them whereas you’ve done so much work you were well placed when that explosion

christian_coachman:
m

andy___chris:
happened

christian_coachman:
yeah

andy___chris:
you were able to capitalize on it

christian_coachman:
one hundred

andy___chris:
you

christian_coachman:
per

andy___chris:
know

christian_coachman:
cent you know everything

andy___chris:
ches

christian_coachman:
happens for

andy___chris:
hich is

christian_coachman:
a

andy___chris:
amazing

christian_coachman:
reason everything happens for

andy___chris:
m

christian_coachman:
a reason at the right

andy___chris:
m

christian_coachman:
time i was

andy___chris:
oh

christian_coachman:
going to make a joke that i wish maybe pandemic happened

andy___chris:
oh

christian_coachman:
before you know ten years ago so i could growing faster but that’s not true

andy___chris:
m

christian_coachman:
because i was not ready we

andy___chris:
yeah

christian_coachman:
did

andy___chris:
yeah yeah

christian_coachman:
all the work in a decade that we needed to do to be ready to serve

andy___chris:
yeah

christian_coachman:
dentists and to help dentist the way we help them today and everything

andy___chris:
yeah

christian_coachman:
is perfect the way it is and

andy___chris:
oh

christian_coachman:
you know we are

andy___chris:
you

christian_coachman:
glad

andy___chris:
have to put in all the work don’t you

christian_coachman:
yeah

andy___chris:
what’s that great quote from that arnold palmer golfer you know he sort of says that it’s amazing the more i practice the luckier i get and

christian_coachman:
yeah

andy___chris:
i think it’s the same thing you have to do that ground it’s a benefit from what i think is what you were saying crested about that you’ve got to do kind of lots of dentistry

christian_coachman:
yeah

andy___chris:
to get the skill to understand what needs to be achieved and i think

christian_coachman:
yeah

andy___chris:
all the digital bits can support you but

christian_coachman:
yep

andy___chris:
you need that that course skill to lean back

christian_coachman:
dictation

andy___chris:
on so yes so as dis you talked about kind of predict predictable outcomes using digital technology but you also say there’s there’s a management and marketing strategy side

christian_coachman:
yeah

andy___chris:
to deity as well is that a fairly new new innovation in the business sects about that

christian_coachman:
that’s a good question so as i mentioned you know i started from a very technical perspective you know how

andy___chris:
m

christian_coachman:
to improve the technical clinical work flow between

andy___chris:
oh

christian_coachman:
dante specialists and

andy___chris:
yeah

christian_coachman:
the lad that’s how we started

andy___chris:
oh

christian_coachman:
but i realized that there was a very important component now if i was trying to convince

andy___chris:
oh

christian_coachman:
dentist to incorporate

andy___chris:
yeah

christian_coachman:
a new idea

andy___chris:
yeah

christian_coachman:
to invest on a new solution h h i

andy___chris:
oh

christian_coachman:
realized that the dentist needed to put extra effort invest

andy___chris:
i

christian_coachman:
in this idea and somebody needed to pay

andy___chris:
m

christian_coachman:
for it and that was the patient so i realized that i needed if one of the dentist to use my ideas i needed to help the dentist to convince the patient to pay for those ideas so

andy___chris:
m

christian_coachman:
on the early days i jumped

andy___chris:
m

christian_coachman:
into all the possibilities of

andy___chris:
yeah

christian_coachman:
how to help dentists grow case acceptance grow conversion improved communication improve education towards the patient and this becomes a trademark of my lecture you know every time i’m lecturing about a tech i’m always also lecturing about how to sell that technique you know if you learn

andy___chris:
oh

christian_coachman:
how to do with that you want to also learn how to convent the patient to value that you know that you learn how to

andy___chris:
m

christian_coachman:
do that you’re

andy___chris:
m

christian_coachman:
doing not why

andy___chris:
m

christian_coachman:
and why you’re doing not why and why this is better for the patient and you

andy___chris:
yeah

christian_coachman:
need

andy___chris:
yeah

christian_coachman:
to wow your

andy___chris:
oh

christian_coachman:
patient you need to make

andy___chris:
m

christian_coachman:
your patients say

andy___chris:
m

christian_coachman:
i’m grateful that you learned that little thing because i can see that it’s better for me so

andy___chris:
m

christian_coachman:
this is what i call emotional dentistry strategy so we have digital dentistry and we started to also teach what we

andy___chris:
at

christian_coachman:
call emotional dentistry and emotional dentistry is basically every single strategy it helps

andy___chris:
a

christian_coachman:
you create perceive value make the patient value

andy___chris:
m

christian_coachman:
your effort your skills et cetera so of course that has a direct impact on your business as well

andy___chris:
yea

christian_coachman:
so as i was

andy___chris:
yes

christian_coachman:
giving the courses i started to realize that i needed to give extra support the participants after the course people were excited at the end of the course but not necessarily doing something about the content so i realized

andy___chris:
hm

christian_coachman:
that course was just the beginning

andy___chris:
he

christian_coachman:
of the journey and i needed to create

andy___chris:
m

christian_coachman:
a company that could support the dentist go through the whole journey the d

andy___chris:
m

christian_coachman:
d implementation journey as we call so we started first opening the d d planning center that is the first and still the only interedciplinary you still planning service in the world where doctors from all over the world are sending their patients to

andy___chris:
oh

christian_coachman:
commendation and we are helping them design the case and plan the case

andy___chris:
m

christian_coachman:
diagnose the clays developed

andy___chris:
just

christian_coachman:
so we all those reports that we generate you know helping dentists to understand what is the problem and what is the best solution for their patient after

andy___chris:
m

christian_coachman:
that we opened the lap

andy___chris:
i

christian_coachman:
because we needed to manufacture all these devices that we were creating and inventing not only the veneers and the crowns and the restorations

andy___chris:
m

christian_coachman:
but all

andy___chris:
m

christian_coachman:
the devices and guides and appliances splints and liners

andy___chris:
yeah

christian_coachman:
and everything that you need perform this comprehensive type of

andy___chris:
m

christian_coachman:
dentistry so that was the

andy___chris:
yes

christian_coachman:
third business we started then as

andy___chris:
oh

christian_coachman:
i mentioned if you are investing energy to bring all these new

andy___chris:
oh

christian_coachman:
ideas you need to convince the patient to pay you need to attract the right patient so we open

andy___chris:
m

christian_coachman:
a marketing agency

andy___chris:
m

christian_coachman:
to support the dentist that we’re implementing our idea so if you’re gonna

andy___chris:
ye

christian_coachman:
use the planning center

andy___chris:
oh

christian_coachman:
you’re going to use

andy___chris:
m

christian_coachman:
the lab we’re going to help you show to your community why you are better why you are special we’re gonna

andy___chris:
m

christian_coachman:
build the content we’re going to build a strategy

andy___chris:
m

christian_coachman:
we’re going to build the stories and we’re gonna empower your communication with your community

andy___chris:
yeah

christian_coachman:
to grow your business because you’re

andy___chris:
m

christian_coachman:
using our solution so we became a full service marketing agency

andy___chris:
m

christian_coachman:
as well

andy___chris:
oh

christian_coachman:
and finally we identified another but on the act so not only the dentist

andy___chris:
oh

christian_coachman:
needs to be convinced you need to help them use the ideas that you need to help them sell the ideas but you also have to onboard the team because at the end of the day the team the staff

andy___chris:
yeah

christian_coachman:
we’ll make the magic happen and doctors

andy___chris:
yeah

christian_coachman:
depend on the staff and they struggle

andy___chris:
absolutely

christian_coachman:
inventing

andy___chris:
yeah

christian_coachman:
the

andy___chris:
that’s

christian_coachman:
staff

andy___chris:
right

christian_coachman:
training the staff

andy___chris:
m

christian_coachman:
and making the stuff want to do this more than themselves that’s what we tell if you want to use t

andy___chris:
m

christian_coachman:
s if you want to implement d s d your team needs to love this more than even

andy___chris:
m

christian_coachman:
yourself that’s when the magic happened so we created a whole team of consultants

andy___chris:
yeah

christian_coachman:
to go and train staffs all over the world to implement these ideas so nowadays besides education still the beginning of the journey

andy___chris:
oh

christian_coachman:
we became the service company where we served this

andy___chris:
a

christian_coachman:
diagnosis and planning we served with lab manufacturing devices we served

andy___chris:
m

christian_coachman:
marketing and we served

andy___chris:
oh

christian_coachman:
with consultancy and in training

andy___chris:
i mean it’s really cool re engineer the dental practice makes sense because like you say the clinicianis going to be locked away in their surgery treating that one patient so if the whole team aren’t on board it will fail

christian_coachman:
what

andy___chris:
but there are so many courses out there where we’ve seen this over the years where then just get taught on the technical aspect what they can do

christian_coachman:
m

andy___chris:
but it’s not translated into language patient benefit how it can enhance

christian_coachman:
no

andy___chris:
the patient’s life

christian_coachman:
yeah under per cent and that’s the key the few doctors that

andy___chris:
yeah

christian_coachman:
got it or some people have that

andy___chris:
but ye

christian_coachman:
instinctively inside them and these

andy___chris:
yeah

christian_coachman:
are usually the dentist that are making the most money they can

andy___chris:
m

christian_coachman:
stinctively naturally they have the gift to generate value

andy___chris:
yeah

christian_coachman:
through their

andy___chris:
m

christian_coachman:
carisma through their words through their communication

andy___chris:
hm

christian_coachman:
and they can make the patients thus wow whatever you want doctor

andy___chris:
oh

christian_coachman:
i’m going to pay for this right so we know

andy___chris:
yeah

christian_coachman:
those people that have that natural gift

andy___chris:
m

christian_coachman:
to generate this magic

andy___chris:
m

christian_coachman:
through communication and body language and behavior it set uh but many great clinicians don’t have that naturally and they deserve

andy___chris:
so yeah

christian_coachman:
those credits and we love helping those great clinicians to grow

andy___chris:
oh

christian_coachman:
their value in front of their patients

andy___chris:
we we’ve always said christian when we when we run courses and we do something done for a while about selling and sales techniques and communication predominant and we say

christian_coachman:
m

andy___chris:
you know the think about the best clinician that you can think of and then would you like to go for a drink with them

christian_coachman:
oh

andy___chris:
and

christian_coachman:
yeah

andy___chris:
a people so i wouldn’t really want to go you know you might a brilliant technician of the dentist and stuff but as you say quite often regrettably they’ve sort of missed out on that that personality communication bit which obviously

christian_coachman:
m

andy___chris:
is what sounds it is the fact of your you’re never going to make them the world’s best communicator but you can make them a dance it better than they are

christian_coachman:
yeah

andy___chris:
by by helping them it’s brilliant great

christian_coachman:
my hunter percent

andy___chris:
absolutely so christian you’re only allowed to take one lesson from your entrepreyour journey what’s the one learning that you would take from all the things you you’ve learned from your broad ranging career

christian_coachman:
that’s a good question

andy___chris:
yeah

christian_coachman:
because i was

andy___chris:
ye

christian_coachman:
not trained to be an interpreter

andy___chris:
oh

christian_coachman:
i was not trained

andy___chris:
m

christian_coachman:
to be a business man so i’m literally learning on the fly right

andy___chris:
one o

christian_coachman:
it has been an amazing journey of learning

andy___chris:
yeah

christian_coachman:
you know when you talk about techniques and clinical and dental

andy___chris:
oh

christian_coachman:
you know that’s what i study

andy___chris:
oh

christian_coachman:
that’s what i did in my whole life but when you when you talk about running a company and managing hundred and thirty people growth

andy___chris:
m

christian_coachman:
and numbers and

andy___chris:
m

christian_coachman:
and

andy___chris:
oh

christian_coachman:
it’s unbelievable

andy___chris:
yeah

christian_coachman:
how complex and so

andy___chris:
people managing people

christian_coachman:
energy

andy___chris:
you love it

christian_coachman:
i think that’s

andy___chris:
ye

christian_coachman:
actually

andy___chris:
oh

christian_coachman:
for me the

andy___chris:
oh

christian_coachman:
number one

andy___chris:
oh

christian_coachman:
a home message

andy___chris:
yeah

christian_coachman:
h if you want to grow beyond yourself if you want to create

andy___chris:
oh

christian_coachman:
a business that doesn’t depend every day on yourself on your hands if you want

andy___chris:
oh

christian_coachman:
to have really a business not being just dentist making money

andy___chris:
oh

christian_coachman:
service right

andy___chris:
m

christian_coachman:
i think that

andy___chris:
m

christian_coachman:
you need

andy___chris:
yeah

christian_coachman:
to put all

andy___chris:
oh

christian_coachman:
your energy on how

andy___chris:
my

christian_coachman:
bring the best people around you and how to make the best people embrace

andy___chris:
m

christian_coachman:
your idea and make

andy___chris:
yeah

christian_coachman:
your idea become their idea so they don’t move away when they get better

andy___chris:
yeah

christian_coachman:
en improve you know

andy___chris:
yeah

christian_coachman:
and this is a common complaint many people say i hired this person i train i gave everything to this person and then when this

andy___chris:
oh

christian_coachman:
person became very good he left to another

andy___chris:
yeah

christian_coachman:
job said

andy___chris:
m

christian_coachman:
so instead of getting passed you know you need to understand that you can do stuff you can change yourself

andy___chris:
oh

christian_coachman:
may

andy___chris:
yeah

christian_coachman:
your project become the best project for everybody around you you know the every

andy___chris:
yeah

christian_coachman:
person around you need to see that they can become whatever they can and what whatever they want inside your

andy___chris:
m

christian_coachman:
project and that’s

andy___chris:
m

christian_coachman:
how you

andy___chris:
yeah

christian_coachman:
keep the best people around you

andy___chris:
absolutely i think it’s a sane christian that they say if you you train people and you make them better and they leave surely it’s worse than not train people and they stay

christian_coachman:
i know this

andy___chris:
so

christian_coachman:
is a great thing

andy___chris:
yeah

christian_coachman:
is

andy___chris:
it’s frustrating

christian_coachman:
crazy

andy___chris:
but it’s

christian_coachman:
yeah

andy___chris:
it’s still the right thing to do isn’t it to train people and make them the best version of themselves

christian_coachman:
what case scenario

andy___chris:
oh

christian_coachman:
is better than that not train the m and they staying with you you’re a hundred percent right

andy___chris:
oh

christian_coachman:
love this saying so there’s no

andy___chris:
yeah

christian_coachman:
way out you have to train you have

andy___chris:
m

christian_coachman:
to invest in people but it’s not

andy___chris:
yeah

christian_coachman:
the problem is that you train people

andy___chris:
oh

christian_coachman:
do what you want and

andy___chris:
oh

christian_coachman:
at the end of the day because you want your business to be better

andy___chris:
oh

christian_coachman:
for yourself and that is wrong

andy___chris:
yeah yeah

christian_coachman:
you need to train people to do

andy___chris:
m

christian_coachman:
better

andy___chris:
oh

christian_coachman:
for the business because you want the business to be better for everybody so they won’t

andy___chris:
m

christian_coachman:
leave and they will stay and

andy___chris:
ah

christian_coachman:
they will fulfill their dreams

andy___chris:
oh

christian_coachman:
your business

andy___chris:
yeah absolutely and for some people they just find their happiness somewhere else and that doesn’t mean you’ve done anything while you’ve missed out

christian_coachman:
what

andy___chris:
because those people may come back to at some point in the future and they don’t know with with

christian_coachman:
as

andy___chris:
an expanded set of skills

christian_coachman:
it’s impossible to keep everybody you just need you know but you just need to keep as many people as many of the good

andy___chris:
oh

christian_coachman:
people around you that’s that’s

andy___chris:
yeah

christian_coachman:
there’s no shortcut there’s no magic you need

andy___chris:
m

christian_coachman:
to have great people around you

andy___chris:
m when you were talking to son about kind of you ntreprenoiol journey saying that’s not a bit you’re trained in you’ve obviously done technic side and dentistry

christian_coachman:
my

andy___chris:
what do you feel you’re technician do you feel that you’re a dentist or is it a blend

christian_coachman:
i’m sorry said sk again

andy___chris:
i was saying you’re obviously a technician an a dentist and your business is spend kind of both of those those fields but as an individual you you instinctive you feel you’re a technician or are you

christian_coachman:
oh

andy___chris:
a dentist

christian_coachman:
one hundred percent much more a technician than a clinician that’s

andy___chris:
wow

christian_coachman:
that’s what i

andy___chris:
oh

christian_coachman:
umber saying i worked as a technician

andy___chris:
oh

christian_coachman:
for twenty years and i never worked only as

andy___chris:
oh

christian_coachman:
a clinician as a normal clinician you know when

andy___chris:
m

christian_coachman:
i finished dental school

andy___chris:
m m

christian_coachman:
i was

andy___chris:
oh

christian_coachman:
already a technician and i decided that i didn’t want to become a clinician

andy___chris:
oh

christian_coachman:
that used to be a technician and instead

andy___chris:
m

christian_coachman:
to continue to be a technician that

andy___chris:
m

christian_coachman:
was also a clinician also

andy___chris:
m

christian_coachman:
a dentist right

andy___chris:
m

christian_coachman:
so

andy___chris:
right

christian_coachman:
i think that was a very important decision i made that really shaped my whole career because

andy___chris:
m

christian_coachman:
instead of being one more dentist that used to be a tec nician

andy___chris:
oh

christian_coachman:
i became very unique technician that was

andy___chris:
a

christian_coachman:
also a dentist

andy___chris:
m

christian_coachman:
but decided to continue to work as a technician

andy___chris:
m

christian_coachman:
it made me

andy___chris:
m

christian_coachman:
different it really

andy___chris:
m

christian_coachman:
differentiated myself and it opened

andy___chris:
oh

christian_coachman:
many many doors including

andy___chris:
yeah

christian_coachman:
the fact that as a technician that is also a dentist but wants to continue to

andy___chris:
m

christian_coachman:
work as a technician you can work anywhere in the world

andy___chris:
m

christian_coachman:
and i was able to work with the best dentist in the world because

andy___chris:
oh

christian_coachman:
of that traveling and living

andy___chris:
yeah

christian_coachman:
in all the countries

andy___chris:
yeah

christian_coachman:
as a clinician you cannot you can only work on the country or state

andy___chris:
m

christian_coachman:
that you have your license as a technician you can work

andy___chris:
i had

christian_coachman:
anywhere

andy___chris:
n’t thought ugh about freedom that it offered you

christian_coachman:
yeah

andy___chris:
and i’m sure as a result of that you’ve now got great world wide experience that you’ve been able to bend from yourself also bring into your your businesses as well

christian_coachman:
yeah the lab work

andy___chris:
a

christian_coachman:
was the foundation for me to start digital small design one hundred percent

andy___chris:
htyeahaere’s a guy who’s got you got this business empire you’ve got you’ve got four children how do you how do you manage your time what’s the

christian_coachman:
yeah

andy___chris:
secret source to make sure that you can to keep all those plates spinning and still have time for your family

christian_coachman:
so these are this is a good question as well people always ask

andy___chris:
oh

christian_coachman:
me this question how do you manage your time

andy___chris:
ah

christian_coachman:
or

andy___chris:
oh

christian_coachman:
the other question that i find interesting is how do you find balance you know

andy___chris:
m

christian_coachman:
and my

andy___chris:
m

christian_coachman:
answer is you

andy___chris:
m

christian_coachman:
know i already gave up on trying to find balance and i gave up

andy___chris:
yeah

christian_coachman:
trying to manage my

andy___chris:
oh

christian_coachman:
time i don’t even blame

andy___chris:
ah

christian_coachman:
myself i don’t feel bad about it any

andy___chris:
oh

christian_coachman:
more you know you fine balance in life oh i

andy___chris:
ah

christian_coachman:
said look i gave up i’m not even looking for balance any more i’m

andy___chris:
oh

christian_coachman:
just you know going full power doing as much as i can and enjoying the process

andy___chris:
yeah

christian_coachman:
having fun

andy___chris:
m

christian_coachman:
in the process of doing whatever i’m doing at that specific

andy___chris:
m

christian_coachman:
moment so

andy___chris:
m oh

christian_coachman:
i do have

andy___chris:
yeah

christian_coachman:
problems of managing time i’m very impulsive i’m all over you know and i’m not saying this as a good thing i got better on the last few years i had to

andy___chris:
yeah

christian_coachman:
get better with some

andy___chris:
yeah

christian_coachman:
type of organization to be able to run the company here with the team and etcetera

andy___chris:
m

christian_coachman:
but thank god i have amazing

andy___chris:
m

christian_coachman:
organized people so rounding me um that are running the day to day thing

andy___chris:
m

christian_coachman:
allowing me to continue to take advantage of what i can bring

andy___chris:
m

christian_coachman:
the table the best

andy___chris:
m

christian_coachman:
part of me that is the creativity

andy___chris:
m oh

christian_coachman:
the communication the interpreneriol mind set you know thinking outside the box

andy___chris:
m

christian_coachman:
and these things you cannot schedule you know i’m going to schedule a session tomorrow one hour to have my next

andy___chris:
yeah

christian_coachman:
great idea know you don’t you

andy___chris:
life

christian_coachman:
can

andy___chris:
doesn’t work like that does it

christian_coachman:
its ups and and thank god you know the business allows me to have this

andy___chris:
m

christian_coachman:
this space in my mind to

andy___chris:
m

christian_coachman:
continue to come with new ideas

andy___chris:
i think that as great as you said you’ve grown up on balance but it also sounds like you’re very in the moment and i think so many people spend time trying to work out where they should be or what they should be doing if you actually just enjoy every moment that you’re in you kind

christian_coachman:
yeah

andy___chris:
of get stuff done and it’s fulfilling and then you don’t feel guilty about it either

christian_coachman:
one under set you know we know that we learned so many philosophers and um they talk about the fact that you

andy___chris:
oh

christian_coachman:
need to live in the present

andy___chris:
may

christian_coachman:
it’s not easy you know constantly

andy___chris:
yeah

christian_coachman:
suffering because of the past and anxious about the future

andy___chris:
m

christian_coachman:
but this is something that i really were really i’m really focused you know when i’m when i’m doing something you know

andy___chris:
m

christian_coachman:
i usually i’m usually having a lot

andy___chris:
m

christian_coachman:
of fun doing that one thing and it

andy___chris:
m

christian_coachman:
really makes

andy___chris:
m

christian_coachman:
my day super fun

andy___chris:
m

christian_coachman:
you know it’s it’s nice to be

andy___chris:
m

christian_coachman:
one hundred per cent

andy___chris:
m

christian_coachman:
in

andy___chris:
oh

christian_coachman:
a meeting or one hundred percent answering

andy___chris:
oh

christian_coachman:
an email or one hundred percent building a new

andy___chris:
yeah

christian_coachman:
message or one hundred

andy___chris:
m

christian_coachman:
percent talking to possible new business partner or one hundred percent

andy___chris:
m

christian_coachman:
giving an interview

andy___chris:
m

christian_coachman:
like here you just one hundred

andy___chris:
oh

christian_coachman:
percent into it and giving your best

andy___chris:
yeah

christian_coachman:
on every little

andy___chris:
yeah

christian_coachman:
single thing

andy___chris:
yeah

christian_coachman:
you do

andy___chris:
i think shows as well christian we’re very grateful for your time as is evident from our conversation you’re not short of things to keep you busy

christian_coachman:
ah

andy___chris:
we always finished up asking our guests the same two questions just to get some kind of consistent responses across all our guests and the

christian_coachman:
cool

andy___chris:
first one we have for you is if you could be a fly on the wall in a certain situation where where would that be and who would you be with

christian_coachman:
yeah of

andy___chris:
yeah

christian_coachman:
uh h

andy___chris:
yeah

christian_coachman:
h h

andy___chris:
oh

christian_coachman:
i would

andy___chris:
ye

christian_coachman:
like to be a fly an wall and be inside

andy___chris:
oh

christian_coachman:
of

andy___chris:
yeah

christian_coachman:
tins office to understand why

andy___chris:
uh

christian_coachman:
he’s messing up the whole world

andy___chris:
yeah

christian_coachman:
ah that

andy___chris:
i

christian_coachman:
would

andy___chris:
think

christian_coachman:
be

andy___chris:
everyone

christian_coachman:
one

andy___chris:
would like to be on that

christian_coachman:
oh

andy___chris:
office yeah

christian_coachman:
what

andy___chris:
and

christian_coachman:
though your

andy___chris:
and he’s

christian_coachman:
mind

andy___chris:
doing a good job at it as well the moment

christian_coachman:
uh so uh yeah i think that

andy___chris:
yeah

christian_coachman:
that will be one

andy___chris:
yeah

christian_coachman:
all that i would like to be

andy___chris:
we might get some answers and get a bit more bit more safety across the planet if we knew the answer to that

christian_coachman:
yah

andy___chris:
if we knew the answer to that we might get a bit more more

christian_coachman:
ah

andy___chris:
calm and safety across the planet as well

christian_coachman:
yeah and then i wish i could talk to him and say look man let’s just enjoy

andy___chris:
oh

christian_coachman:
life you know don’t don’t do

andy___chris:
yeah

christian_coachman:
don’t destroy you know your life

andy___chris:
yah

christian_coachman:
by doing what you’re doing

andy___chris:
h

christian_coachman:
but anyway we

andy___chris:
absolutely

christian_coachman:
pray we pray for

andy___chris:
yes

christian_coachman:
some brightness

andy___chris:
absolutely

christian_coachman:
light

andy___chris:
absolutely and if you could

christian_coachman:
m

andy___chris:
meet anybody if you were given the opportunity to sit down and have a cup of coffee or a glass of wine with somebody who who would you like the opportunities to meet

christian_coachman:
that’s another

andy___chris:
oh

christian_coachman:
good question

andy___chris:
oh

christian_coachman:
i would

andy___chris:
m m yeah

christian_coachman:
a

andy___chris:
yeah spooching again

christian_coachman:
yeah

andy___chris:
uh

christian_coachman:
no let’s be more more

andy___chris:
ah

christian_coachman:
positive on this one

andy___chris:
oh

christian_coachman:
i would like to be

andy___chris:
oh

christian_coachman:
with abraham lincoln

andy___chris:
okay

christian_coachman:
yeah i would like to be able

andy___chris:
i thought

christian_coachman:
to

andy___chris:
you were going to go with pelle myself but yeah

christian_coachman:
yeah i know of course i love belly and i love succor but yeah

andy___chris:
oh

christian_coachman:
you know to understand how a person can really

andy___chris:
yeah

christian_coachman:
change the world for better and do everything that he did this in my

andy___chris:
oh

christian_coachman:
perspective and at his time i think

andy___chris:
yeah

christian_coachman:
i really

andy___chris:
oh

christian_coachman:
i think he’s a special human being

andy___chris:
yeah absolutely and given the family heritage as well and how it affected your of ancestors i can see that

christian_coachman:
maybe

andy___chris:
would be

christian_coachman:
if

andy___chris:
a

christian_coachman:
i could

andy___chris:
would

christian_coachman:
go

andy___chris:
be

christian_coachman:
back

andy___chris:
remarkable

christian_coachman:
at

andy___chris:
conversation

christian_coachman:
that time i could meet i could meet my great great great and talk to him as well that would be fun

andy___chris:
yeah yeah yeah he’s got a beard like lincoln looking at the picture i’ve got there

christian_coachman:
yeah

andy___chris:
you do christian it’s been wonderful thank you so much it’s been really enjoy fascia like i said i think the way that your your careers evolved and developed and that that kind of blend of technic and inclination of what you’ve created is its remarkable and i think it’s it’s such an exciting time for you to be in dentistry as well

christian_coachman:
ah thank you

andy___chris:
and

christian_coachman:
guys

andy___chris:
i just wonder how long you can keep that tradition

christian_coachman:
oh

andy___chris:
going exactly

christian_coachman:
let’s see

andy___chris:
exactly

christian_coachman:
let’s see what was going to happen but it was a lot

andy___chris:
yeah

christian_coachman:
of you guys are really really good at what you do you know

andy___chris:
yah

christian_coachman:
i really appreciate the invitation and the opportunity you know and

andy___chris:
ah

christian_coachman:
keep counting on me good luck over there and hopefully we can maybe in the future do something like this in person

andy___chris:
that would be old be great that would be a great thing that would be a great thing booking our flights

christian_coachman:
oh

andy___chris:
lovely years his have very much man

christian_coachman:
years

andy___chris:
m