From Invisible to Influential: How Personal Branding Can Change Your Career
Dr. Aiden Hayes had always been passionate about dentistry. But after years of working as an associate in a small practice, he felt stuck. He was skilled, hardworking, and dedicated to his patients—but outside of his office, no one knew his name.
One evening, after yet another patient requested to see “the other dentist” instead of him, he sat in his car, scrolling through social media. He noticed how some of his peers—people with the same qualifications as him—had thousands of followers, speaking engagements, and even features in major dental magazines.
“What do they have that I don’t?” he wondered.
The answer wasn’t better clinical skills. It was personal branding.
Determined to change his trajectory, Aiden took a leap. He started sharing patient success stories (with permission, of course), posting behind-the-scenes moments from his practice, and offering practical dental care tips on Instagram and LinkedIn. At first, it felt awkward. Who would care about a dentist’s posts?
But then, something surprising happened.
A patient walked in and said, “I follow you on Instagram! Your post about gum health made me book this appointment.”
A week later, another patient mentioned how his video on teeth whitening myths helped them make an informed choice.
Within months, Aiden wasn’t just another dentist—he was the go-to expert in his community. His schedule filled up, his referrals doubled, and other professionals began inviting him to speak at events. Eventually, he opened his own practice, fully booked from day one—all thanks to the reputation he built online.
Why Personal Branding Matters
✅ Patients Trust Familiar Faces
People don’t just pick dentists—they pick the ones they feel they know and trust. A strong, consistent online presence builds that connection before they ever step into your office.
✅ Your Reputation Creates Opportunities
Speaking engagements, collaborations, and referrals don’t just happen—you create them by putting yourself out there and positioning yourself as an authority.
✅ It Gives You Career Control
Whether you want to join a prestigious practice, become a partner, or open your own clinic, a strong personal brand makes you the obvious choice for opportunities.
✅ It Future-Proofs Your Success
Your brand grows as you grow. Start now, and your reputation will open doors you never imagined—years before you need them.
How to Build a Personal Brand That Works
📲 Show Up Online – Post valuable content on social media, engage with your audience, and make your name known.
🎥 Educate and Inspire – Share patient stories, quick dental tips, and behind-the-scenes moments to make your work relatable and engaging.
🔠 Be Intentional – Know who you’re speaking to—patients need reassurance, while peers appreciate in-depth discussions on clinical advancements.
🕑 Stay Consistent – Branding isn’t about going viral; it’s about steady, strategic effort that builds trust over time.
Dr. Aiden Hayes went from being overlooked to being overbooked—all because he took control of his personal brand.
Are you ready to do the same? Give us a call at 0330 088 1156, and let’s build your brand together.
Practice - North London
Practice location: This well-established practice has been serving the community for over 60 years. It is located in a diverse and vibrant area of North London, benefiting from strong transport links, including quick rail access to central London. The practice is situated within a commercial building with a lease in place for 10 years.
Practice type: A three-surgery, mixed-income practice.
Practice financials: The gross fee income is approximately £687,000, with 64.5% from private work and 35.5% NHS. The NHS contract includes UDAs in excess of £34 per UDA. The income is generated by the principal, three associates, a part time implant specialist, and a supporting team of dental nurses and receptionists.
Price achieved: £927,000
Agent's comments: This practice attracted strong interest due to its excellent location, loyal team, and stable revenue stream. With a high UDA rate and scope to enhance private income, the incoming buyer has a great opportunity for future growth.
Number of people looking in the area: 2,671
Practice - Greater London
Practice location: Located in a busy suburb, this practice enjoys a prime position on the main shopping parade, ensuring high visibility. The area is well connected by major roads and public transport, and parking for patients.
Practice type: A four-surgery, mixed-income practice with a freehold property.
Practice financials: The gross fee income is approximately £983,000, with 64.6% from private work and 35.4% NHS. The NHS contract offers a rate of £29 per UDA. The income is generated by a full time principal, an associate, and three part time hygienists, supported by a team of nurses and receptionists.
Price achieved: £1,190,000 (excluding freehold).
Agent's comments: With a steadily increasing turnover and recent renovations, this practice was in high demand. The ability to purchase the freehold, combined with a growing local patient base, made this an attractive acquisition for the new owner.
Number of people looking in the area: 2,926
Practice - Dorset
Practice location: Situated in a large and vibrant town in the county, this practice benefits from a strong local economy and excellent transport links. It is located in a well-established residential area, making it highly accessible to patients.
Practice type: A two-surgery, fully private practice being sold with a freehold and ample parking both at the practice and on the road.
Practice financials: The gross fee income is approximately £535,000, with 86.1% from private fee-per-item and 13.9% from a patient plan. The income is generated by the principal, supported by a small but efficient team.
Price achieved: £587,000
Agent's comments: With no evening or weekend appointments, there is significant potential to expand operating hours and increase revenue. The incoming buyer also has the option to develop a third surgery, further enhancing the practice’s profitability.
Number of people looking in the area: 586
Practice - Worcestershire
Practice location: Located in a thriving market town, this practice enjoys a strong local economy and excellent road and rail connections. The practice is within walking distance of the town centre, offering easy access for patients.
Practice type: A one-surgery, fully private practice with room for expansion.
Practice financials: The gross fee income is approximately £275,000, with 60% from a practice plan and 40% private fee-per-item. The income is generated by the principal, a part-time hygienist, and a small support team.
Price achieved: £303,000
Agent's comments: With over 50% of income coming from monthly plan payments, this practice provides a stable revenue stream. There is strong demand in the area, and the practice has the capacity to increase clinical hours and add a second surgery, making it an attractive prospect for growth.
Number of people looking in the area: 674
