Dentology Podcast with Jayne Sproson

Transcript – Dentology Podcast Recording with guest Jayne Sproson

Episode released on Monday 13th March 2023

 

andy___chris:
me and you again we are we are same position same we are ready for another one another one today today we are so pleased we are so fortunate we have Jayne Sproson
joining us business develope consultant branding specialist and well known dental person well known dental personality a well known welcome jane how you doing

jayne_sproson:
i’m very well and i’m really

andy___chris:
oh

jayne_sproson:
pleased to be doing this with you because you know because i know it’ll be fun

andy___chris:
oh bless you bless

jayne_sproson:
reason

andy___chris:
you

jayne_sproson:
because

andy___chris:
oh

jayne_sproson:
it will be fun and we’ve known each other for quite a while there

andy___chris:
it’s been a fair one s been a fair while actually

jayne_sproson:
yes quite

andy___chris:
yeah

jayne_sproson:
yes but we won’t go there yet we won’t deep

andy___chris:
but you say the fun thing jane but when when we kind of sat down and sketched out why we wanted to do this we said one it would be lovely to hear it was life stories because everyone’s interested in everybody else too

jayne_sproson:
sure

andy___chris:
we can share some business in the way but they naturally just coup those conversations

jayne_sproson:
yeah

andy___chris:
and the last bit is it will be fun the interesting thing about that conversation about doing a podcast came about as a result of the downfall of clubhouse because when we used to do clubhouse

jayne_sproson:
you

andy___chris:
clubhouse was a live audio only social media platform when we all did it for a while and it was good fun and it as quick as it went but i was i was able to what we realized was that should have sold it when it was valued at a million dollars

jayne_sproson:
yeah

andy___chris:
when it was when it was live people had to be around in that moment or they couldn’t listen now by doing a podcast were recalled it we share across spotifyang apple and everywhere else some people can kind of consume it when when they want so it actually

jayne_sproson:
as

andy___chris:
started out as a result of the downfal of clubhouse

jayne_sproson:
but we did have we did have a club house yea though

andy___chris:
oh yeah it was it was a hope

jayne_sproson:
a super and and it kept us all going didn’t it but you know clip house is still going

andy___chris:
m

jayne_sproson:
on go

andy___chris:
it is it is yeah yeah not that i spend much time on it

jayne_sproson:
no well it seems to leverage your time much better if you’re doing a podcast doesn’t it

andy___chris:
you finally turned

jayne_sproson:
i

andy___chris:
my

jayne_sproson:
did

andy___chris:
notifications

jayne_sproson:
find it

andy___chris:
off did

jayne_sproson:
yeah

andy___chris:
you yes i used to keep popping up when i was thinking why do i want a glove

jayne_sproson:
the thing is compose s great for me because it didn’t matter

andy___chris:
oh

jayne_sproson:
i didn’t have to do my head an’t have to put my make on you know you guys do it all the

andy___chris:
ah

jayne_sproson:
time but when i’m working from

andy___chris:
well

jayne_sproson:
home

andy___chris:
here i make up a

jayne_sproson:
he and make a parent

andy___chris:
yeah got my

jayne_sproson:
i

andy___chris:
lipstick on

jayne_sproson:
at other and i could be in my p and deliver some great content or actually get other people to deliver it because i ask the questions

andy___chris:
i think i think the worst thing with club house though was when you joined a group that was quite small and then people went oh hello i see christmas joined us you’re thinking oh damn i didn’t mean to join

jayne_sproson:
i don’t

andy___chris:
and then you have to subtly disappear

jayne_sproson:
yeah

andy___chris:
because it was the wrong

jayne_sproson:
yes

andy___chris:
group you joined i

jayne_sproson:
and

andy___chris:
did

jayne_sproson:
then

andy___chris:
that a couple of times not paying attention

jayne_sproson:
to come up on stage and actually you can’t because they’re actually doing something else and you feel really bad

andy___chris:
yeah yeah you’re

jayne_sproson:
so

andy___chris:
just

jayne_sproson:
i

andy___chris:
being polite

jayne_sproson:
am invited on stay today i have accepted and i’m happy to be here thank you

andy___chris:
exactly so that was our inspiration for starting this so

jayne_sproson:
i think he

andy___chris:
before

jayne_sproson:
did a

andy___chris:
we yea so before we get into your your mental experience and journey what do we need to understand about your upbringing to mate so who you are today jane

jayne_sproson:
i’m from i’m from north so you know

andy___chris:
oh

jayne_sproson:
i can look from north and we we tell it how it is you may have noticed

andy___chris:
where where about look right well

jayne_sproson:
well can i just say this because when i was born here which was a long

andy___chris:
oh

jayne_sproson:
time ago that because i’m back in north now i say i’m here

andy___chris:
oh

jayne_sproson:
it was north oukshire and i’m sticking to that

andy___chris:
yeah

jayne_sproson:
okay it is no longer north yorkshire but i think that if i was if it was if it was at the time north yorkshire i don’t see why i can’t identify somebody from yorkshire

andy___chris:
all right have you become

jayne_sproson:
we

andy___chris:
another county then

jayne_sproson:
became another county yet not good so

andy___chris:
well

jayne_sproson:
yeah it came from the north and

andy___chris:
right

jayne_sproson:
from my background i think about me is my parents were real workers they wanted they wanted

andy___chris:
oh

jayne_sproson:
to have things that were better than they had you know

andy___chris:
m

jayne_sproson:
dad was they were catholic my dad’s family were catholics

andy___chris:
m

jayne_sproson:
so there was twelve of them and this is like almost like that

andy___chris:
oh

jayne_sproson:
what is it the monti python sketch you know about from yorktiar

andy___chris:
yeah

jayne_sproson:
dad used to go out liliqrodese six

andy___chris:
each

jayne_sproson:
out

andy___chris:
cool

jayne_sproson:
as and all that

andy___chris:
oh

jayne_sproson:
but it is a little bit like that and

andy___chris:
yah

jayne_sproson:
so but they were desperately

andy___chris:
ye

jayne_sproson:
so i was born in middle said in middleboro which isn’t and so i was born there and they quickly took me to a very nice little middle class

andy___chris:
yeah

jayne_sproson:
village in county durham and i had a very nice ither and i only went back the other day and i ought well this is absolutely idyllic i’ve

andy___chris:
m

jayne_sproson:
forgotten what they did for me and they worked

andy___chris:
m

jayne_sproson:
so hard to do that

andy___chris:
oh

jayne_sproson:
and so that dad worked

andy___chris:
oh

jayne_sproson:
for a company and then he set up on his own on had a wonderful work ethic and i tought it was absolutely more of less amazing man because of the way he treated his stuff

andy___chris:
m

jayne_sproson:
so i think that has

andy___chris:
m

jayne_sproson:
also helped me in considering the way you treat people in business as well

andy___chris:
m

jayne_sproson:
so he gave

andy___chris:
m

jayne_sproson:
me some really i say he that sounds like my mom didn’t count but she did but i just had this thing with my dad

andy___chris:
my

jayne_sproson:
to me he had really sad values you know he was

andy___chris:
m

jayne_sproson:
a hard worker he respected other people

andy___chris:
m

jayne_sproson:
and he was actually he was a bit of an innovator but because men would let him spend any money because she was from ta

andy___chris:
yeah

jayne_sproson:
he should have been a business before then and he designed lots of things you know the little blue light for

andy___chris:
m

jayne_sproson:
the northern gas

andy___chris:
yeah

jayne_sproson:
when things like that you know he did that and but he didn’t get any money for it you know so he did a lot of things that were invited

andy___chris:
right

jayne_sproson:
he didn’t he didn’t cash in on so i’ve decided that’s not the right thing to

andy___chris:
yeah

jayne_sproson:
go and he was very ntjanyou must get into it you must be able to do computers know so he had that kind of vision

andy___chris:
m

jayne_sproson:
so i definitely took that from dad and then i think from it’s like talking about yourself it’s a bit tricky when you get old do you think i don’t care what people think so the fact is

andy___chris:
yeah

jayne_sproson:
had had a massive gene

andy___chris:
yeah

jayne_sproson:
spirit and i believe i am

andy___chris:
m

jayne_sproson:
very generous

andy___chris:
oh

jayne_sproson:
to people i do try and deposit

andy___chris:
oh

jayne_sproson:
something in the emotional bank account before i ask

andy___chris:
hm

jayne_sproson:
people for a favor so maybe that

andy___chris:
ah

jayne_sproson:
that is my bringing in a tiny little village in county durham with two parents who worked

andy___chris:
oh

jayne_sproson:
very very hard

andy___chris:
m

jayne_sproson:
yeah

andy___chris:
be brothers or sisters jane oh

jayne_sproson:
i have a younger sister who is in the police force i just say that quite as well

andy___chris:
yes

jayne_sproson:
so she’s in the police force she wanted to be an

andy___chris:
yeah

jayne_sproson:
artist and they thought that wasn’t a proper job tally wasn’t allowed

andy___chris:
oh

jayne_sproson:
and but we did for a time we had my cousin living with us he was a boy and he was older than me and we had to look after him for various reasons and we

andy___chris:
oh

jayne_sproson:
tried to adopt him but that didn’t that didn’t

andy___chris:
no

jayne_sproson:
work and i think he would have been better off if he had been with i won’t say that so it’s a bit of a strange one a strange one that can’t go in too much detail because that’s public we’ll

andy___chris:
m

jayne_sproson:
do that over a glass of wine sometimes that

andy___chris:
but

jayne_sproson:
yeah

andy___chris:
but it’s interesting

jayne_sproson:
yeah i did

andy___chris:
what you say about your dad interesting

jayne_sproson:
yeah

andy___chris:
wat you say about your dad and that kind of inn innovation and entrepreneur ship because when doing your to say it’s very difcwellet it

jayne_sproson:
is that

andy___chris:
the

jayne_sproson:
actually gin in that water glass i got is that what

andy___chris:
oh yeah yeah it’s not when you do lots of les move off to very quickly

jayne_sproson:
got james prose

andy___chris:
yeah

jayne_sproson:
better knock down the hard stuff

andy___chris:
exactly exactly sorry i interrupted that’s fine

jayne_sproson:
right sorry

andy___chris:
fine

jayne_sproson:
innovation in panton

andy___chris:
i’m going to a good point i’m getting in your own well

jayne_sproson:
says

andy___chris:
about

jayne_sproson:
somebody

andy___chris:
about

jayne_sproson:
else

andy___chris:
the exciting thing linking to innovation and entreprenerhip man on the second time well before your dental career actually started a jewelry business with seven

jayne_sproson:
it

andy___chris:
hundred and fifty pounds

jayne_sproson:
i did

andy___chris:
and took it to a two million pound turn over in a year which is ridiculous success or what did you learn through malcom i think it’s mad what did you learn from that business and that crazy growth because that is insane and how

jayne_sproson:
yeah

andy___chris:
did it

jayne_sproson:
that

andy___chris:
come

jayne_sproson:
was

andy___chris:
about

jayne_sproson:
insane and what that what that

andy___chris:
oh

jayne_sproson:
taught me there was quite a number of things that taught me

andy___chris:
yeah

jayne_sproson:
first of all it definitely definitely made my

andy___chris:
m

jayne_sproson:
selling skills like really really refined and amazing

andy___chris:
m

jayne_sproson:
and the other thing

andy___chris:
oh

jayne_sproson:
was that no matter no matter what was happening

andy___chris:
oh

jayne_sproson:
you just put on your face and you got on with it i remember i had to go and speak in glasgow was living in near edinbrh at the time i had to go to speak in glasgow and i was really and i had a small child and i

andy___chris:
oh

jayne_sproson:
thought i’m going to do it but i

andy___chris:
yeah

jayne_sproson:
just got in that car did it and then got me then collapsed

andy___chris:
m

jayne_sproson:
you know you build up this resilience i think and you

andy___chris:
m

jayne_sproson:
form you go do it whereas i guess you can hand the sick

andy___chris:
m

jayne_sproson:
note in when it’s not your business isn’t it and i’ll just

andy___chris:
yeah

jayne_sproson:
take a day off and yeah that doesn’t really happen in my life and so that was very good the other thing was team building on how very sensitive people are to

andy___chris:
m

jayne_sproson:
no no i’ll just step back and i didn’t realize that i could influence

andy___chris:
ah

jayne_sproson:
people so much

andy___chris:
m

jayne_sproson:
and how much influence

andy___chris:
m

jayne_sproson:
that that was gained on how much they hung on to those words and so

andy___chris:
oh

jayne_sproson:
as i’ve got more mature very mature is now i’m

andy___chris:
oh

jayne_sproson:
a little bit more sensitive to how

andy___chris:
oh

jayne_sproson:
that message is delivered and modify how that

andy___chris:
yeah

jayne_sproson:
might be taken because

andy___chris:
m

jayne_sproson:
there’s a lot of people

andy___chris:
m

jayne_sproson:
i do like things on communication

andy___chris:
oh

jayne_sproson:
and remember

andy___chris:
oh

jayne_sproson:
doing a demonstration as a training

andy___chris:
oh

jayne_sproson:
we were talking we were talking about one of the dentists going and going

andy___chris:
yeah

jayne_sproson:
going into from n h to private so i said

andy___chris:
oh

jayne_sproson:
let’s do demonstration so i thought i was really good at this so i got them and i said well this is how you talked to this person which you know

andy___chris:
m

jayne_sproson:
and i said and how is that that was terrible

andy___chris:
oh

jayne_sproson:
so the wonderful thing is is that

andy___chris:
yes

jayne_sproson:
you’re always learning isn’t it

andy___chris:
oh completely

jayne_sproson:
i think that’s really

andy___chris:
oh

jayne_sproson:
important as well and i do i do understand that one of my triggers my motivating

andy___chris:
my

jayne_sproson:
triggers is to learn constantly and i am like a

andy___chris:
m

jayne_sproson:
sponge so you know one of my clients was

andy___chris:
yeah

jayne_sproson:
saying i see you just did those branding strategist examples you bear

andy___chris:
yeah

jayne_sproson:
in mind that i i’m a lady of a certain age you know i can have the label she who must be obeyed now definitely and they said and they were like twin yes end with me and

andy___chris:
oh

jayne_sproson:
i thought but why wouldn’t you want that level of competence why wouldn’t you want that never knowledge to share it’s to know

andy___chris:
yeah

jayne_sproson:
we’re giving them the best the very best

andy___chris:
oh

jayne_sproson:
advice that you could possibly

andy___chris:
m

jayne_sproson:
also importantly

andy___chris:
m

jayne_sproson:
to know when you want you are not the right one to give that advice ulythat’s important

andy___chris:
yeah

jayne_sproson:
as well you know so we got stuck we do a lot of financial analysis on before

andy___chris:
oh

jayne_sproson:
we do help people with conversion and there was

andy___chris:
oh

jayne_sproson:
most of them we don’t have a problem but there was one that just wasn’t making sense at all so we said no no this is the

andy___chris:
yeah

jayne_sproson:
time when we need to go and get the financial adviser on and

andy___chris:
m

jayne_sproson:
because we were going

andy___chris:
m

jayne_sproson:
through it and through welcome so you have

andy___chris:
yeah

jayne_sproson:
to know when

andy___chris:
yeah

jayne_sproson:
you’re when you’ve got to ask for help

andy___chris:
yeah

jayne_sproson:
from person who has got more knowledge

andy___chris:
yeah

jayne_sproson:
it’s like when i ring you up and say you know what about this valuation do you think this isn’t worth

andy___chris:
yes

jayne_sproson:
looking at to sell rather

andy___chris:
m

jayne_sproson:
than convert you

andy___chris:
m

jayne_sproson:
know that’s not my but he isn’t one of the best days of my life

andy___chris:
oh

jayne_sproson:
have to say i was forty three by the time at the end of it was you

andy___chris:
oh

jayne_sproson:
know you don’t have to be best or everything

andy___chris:
no

jayne_sproson:
hey

andy___chris:
definitely not

jayne_sproson:
you said

andy___chris:
and you can’t be best at everything

jayne_sproson:
when you

andy___chris:
no

jayne_sproson:
said about childhood

andy___chris:
m

jayne_sproson:
i was head i was this i was that

andy___chris:
oh

jayne_sproson:
i was quite high achieving and what that does or what it did

andy___chris:
yeah

jayne_sproson:
to me it made me think i had to have the answer for everything

andy___chris:
m

jayne_sproson:
that’s the

andy___chris:
yeah

jayne_sproson:
way i got the reward you know and so i was i was ancient i was forty

andy___chris:
yeah

jayne_sproson:
three before i realized that now you’re better off just surrounding

andy___chris:
oh

jayne_sproson:
yourself with people who know better than you

andy___chris:
yeah definitely

jayne_sproson:
it’s like letting the ego go you know so

andy___chris:
yeah

jayne_sproson:
all these little lessons but you

andy___chris:
oh

jayne_sproson:
were talking about this jewelry business and i’ve taken you peace haven’t i

andy___chris:
ye

jayne_sproson:
so team building

andy___chris:
oh

jayne_sproson:
working smarter with my because i was doing see

andy___chris:
yeah

jayne_sproson:
hours was like doing seven days a week or something like that

andy___chris:
oh

jayne_sproson:
what else did i

andy___chris:
yeah

jayne_sproson:
learn yes

andy___chris:
oh

jayne_sproson:
i learned that celebrities take advantage what i said

andy___chris:
m

jayne_sproson:
you know

andy___chris:
yep

jayne_sproson:
liberties can take advantage and that was kind i guess that was the first type of influence and i

andy___chris:
yeah

jayne_sproson:
used influences then so used a scottish celebrity and we had a tell who the best one was bruce

andy___chris:
yeah

jayne_sproson:
forsyth he was

andy___chris:
oh really

jayne_sproson:
he was absolutely fantastic we did this fashion show because it was jewelry and we had

andy___chris:
a breezy bonus

jayne_sproson:
yeah he’s often but but

andy___chris:
is

jayne_sproson:
we had this and we had a well known news caster and then we had bruce and he gave you the bonus because he came in before he talked to everybody he set everything out he didn’t escape straight away he did the

andy___chris:
yeah

jayne_sproson:
autographs and he charged a lot of money the

andy___chris:
oh

jayne_sproson:
newscaster also well now both mo main and land

andy___chris:
we

jayne_sproson:
on

andy___chris:
gloss over the name

jayne_sproson:
gloss over that name

andy___chris:
yeah

jayne_sproson:
i’m sorry miss doesn’t have

andy___chris:
oh

jayne_sproson:
the right outfit for that night so we need a budget for for an outfit and then it was all these are the demands and it was for her it wasn’t like she was giving them to charity or anything it was for her and

andy___chris:
oh

jayne_sproson:
and then what else do they do they were in at the last minute

andy___chris:
oh

jayne_sproson:
they weren’t terribly friend they

andy___chris:
oh

jayne_sproson:
did their job expertly so the

andy___chris:
can’t

jayne_sproson:
technical

andy___chris:
believe it’s

jayne_sproson:
bit

andy___chris:
not

jayne_sproson:
was

andy___chris:
angela

jayne_sproson:
marvels

andy___chris:
rippon she looks lovely

jayne_sproson:
that technical bit was but it was the customer

andy___chris:
oh

jayne_sproson:
service that the small you know bits

andy___chris:
m

jayne_sproson:
that make the difference

andy___chris:
m yeah

jayne_sproson:
and have always been massive

andy___chris:
yeah

jayne_sproson:
on customer service to deferentiate you

andy___chris:
it’s funny isn’t it jane all those years later you still remember you remember the positive and the negative of how the

jayne_sproson:
yeah

andy___chris:
popular man with blond hair

jayne_sproson:
i’ll

andy___chris:
yeah

jayne_sproson:
tell you when we class fine

andy___chris:
yeah i always felt i always felt she looked a bit that one

jayne_sproson:
well i’m so tempted but i’m not so yeah

andy___chris:
yeah remain nameless

jayne_sproson:
she was off and guess what who who did we ask again

andy___chris:
yeah

jayne_sproson:
and that

andy___chris:
m

jayne_sproson:
that taught me again

andy___chris:
m

jayne_sproson:
you know always that depositing an emotional bank account

andy___chris:
m oh

jayne_sproson:
look for the long term like you guys do you’ve always done that you’ve always

andy___chris:
yeah

jayne_sproson:
had this sort of long term sis in able business rather than how can we get the money

andy___chris:
yeah

jayne_sproson:
out of a punt

andy___chris:
absolutely

jayne_sproson:
and that’s why

andy___chris:
yeah

jayne_sproson:
they always will give you a ring and go

andy___chris:
m

jayne_sproson:
i know you look up

andy___chris:
and and i think that’s dentistry is where i think dangerous tes people talk about careers and careers spend decades

jayne_sproson:
oh

andy___chris:
of time i think it’s important to the on going should have made more money if we did a little bit miss than honest

jayne_sproson:
i’m sure you could but we would

andy___chris:
yeah

jayne_sproson:
have missed the jokes on linked in i say

andy___chris:
got to restart them actually

jayne_sproson:
to

andy___chris:
now now i’m back from holiday you see exactly

jayne_sproson:
you do i mean

andy___chris:
yeah

jayne_sproson:
i for one am missing them so please this

andy___chris:
i’ll

jayne_sproson:
is

andy___chris:
do my best

jayne_sproson:
this is the other thing as once you start something then you stop it

andy___chris:
oh

jayne_sproson:
a bit of an issue isn’t it

andy___chris:
exactly so rolling back so you started your career you were a consultant with den plan

jayne_sproson:
come to

andy___chris:
thirty

jayne_sproson:
you

andy___chris:
years ago and

jayne_sproson:
yeah

andy___chris:
now den plan is very well and she was well exactly

jayne_sproson:
that’s when i

andy___chris:
what

jayne_sproson:
rise that was

andy___chris:
you see what i did exactly

jayne_sproson:
yeah i see

andy___chris:
very

jayne_sproson:
what you’re

andy___chris:
smart

jayne_sproson:
doing obviously

andy___chris:
but now it’s well known you know coss

jayne_sproson:
very

andy___chris:
then to

jayne_sproson:
strong

andy___chris:
see everybody

jayne_sproson:
brand

andy___chris:
heard of the plan but

jayne_sproson:
yep

andy___chris:
you were back the beginning only started in eighty six so you were there only been running for a few years so what

jayne_sproson:
yeah

andy___chris:
what was it like being at the play in the early days of developing patient

jayne_sproson:
it was

andy___chris:
plans

jayne_sproson:
absolutely fantastic and you will still hear names now

andy___chris:
oh

jayne_sproson:
in different companies of the people you know that i was with so mark adams you know mark

andy___chris:
yeah oh

jayne_sproson:
and you’ll know nigel jones

andy___chris:
that

jayne_sproson:
this plan he

andy___chris:
yeah

jayne_sproson:
was the best boss i ever had he was

andy___chris:
oh

jayne_sproson:
i’ll have to tell you a story about nigel jones if i’m sure you won’t mind

andy___chris:
oh

jayne_sproson:
and then also jane janis charlton she

andy___chris:
yes

jayne_sproson:
in

andy___chris:
a p

jayne_sproson:
so

andy___chris:
p d now

jayne_sproson:
absolutely a drink so

andy___chris:
oh

jayne_sproson:
with all these people if you like out of that out of that stable that we had this

andy___chris:
oh

jayne_sproson:
real passion to do

andy___chris:
yeah

jayne_sproson:
the right thing for the class and and the training we got thent was hovieutly the second time we weren’t allowed to see a client for three months before we went on the road

andy___chris:
m

jayne_sproson:
and we were taught suicide ernest i was thinking

andy___chris:
really

jayne_sproson:
that sounds a bit rough there

andy___chris:
wow that’s

jayne_sproson:
stay

andy___chris:
quite

jayne_sproson:
out i managed

andy___chris:
it isn’t it flip

jayne_sproson:
o cracky on first day out i used it that is how

andy___chris:
yeah

jayne_sproson:
prepared they were i think it’s split down i’m not going to run them down but i’ve always got den plan to thank me for

andy___chris:
yeah ah

jayne_sproson:
the thorough initiation you really need

andy___chris:
m

jayne_sproson:
for the dental market they were

andy___chris:
m

jayne_sproson:
amazing company and of course people buy they sell on and they buy on things so i don’t know what it’s like now i just have some or connections with them but it was it was phenomenal it was it was entrepreneral they allowed me basic that’s your area

andy___chris:
m

jayne_sproson:
go out and get these dentist to recruit patients

andy___chris:
m

jayne_sproson:
and when i went in i was covering bradford

andy___chris:
m

jayne_sproson:
so bradford i loved

andy___chris:
oh

jayne_sproson:
it because i had to go first client and bradford rocket into the car

andy___chris:
oh

jayne_sproson:
park and

andy___chris:
ah

jayne_sproson:
it said it was right next to get this because the place called idle you know idle in bradford idle

andy___chris:
yeah

jayne_sproson:
men’s working club

andy___chris:
oh

jayne_sproson:
so i just if i had if i’d had an i phone then i would have

andy___chris:
you do take a picture yeah

jayne_sproson:
instagrumnso i did bradford and leads and york and harriet harriet was totally partial so so i covered all that area and basically as long as you got the numbers in you could do we had to produce a business plan

andy___chris:
yeah

jayne_sproson:
we got on with it and when i went and everybody was going to boot

andy___chris:
right

jayne_sproson:
so i thought cracky i’m going to do this then so it was a case of my plan was to go

andy___chris:
yeah

jayne_sproson:
and see the key clients and say what do we do to keep her what’s gone

andy___chris:
m

jayne_sproson:
wrong and that’s that’s how i started off and i made my name like that and of course i

andy___chris:
oh

jayne_sproson:
haven’t come from dentistry so i had to i had to go and do something

andy___chris:
oh

jayne_sproson:
to prove myself because a lot of them were like

andy___chris:
oh

jayne_sproson:
x nurses or x whatever

andy___chris:
m

jayne_sproson:
what can i do so when the british

andy___chris:
yeah

jayne_sproson:
gentle health is it that one of those anyway and they

andy___chris:
m

jayne_sproson:
did certificate and dentistry for non clinical people and i’m not science at all i’m definitely

andy___chris:
m

jayne_sproson:
not science and i thought

andy___chris:
m

jayne_sproson:
i got to read this and pass it so i told my top three cli i’m doing this so that have to do the work because i didn’t want to read about science it wasn’t doing anything for me so i did it and i got whatever it was the highest thing because obviously because i was head going i

andy___chris:
hm

jayne_sproson:
gain

andy___chris:
oh

jayne_sproson:
so i did that and that gave me some credibility with them that they could see that i was interested and it wasn’t just a job

andy___chris:
good for you

jayne_sproson:
so that was important to me because this is there

andy___chris:
uh

jayne_sproson:
this is their life in so it was ah

andy___chris:
yeah

jayne_sproson:
that was a very long answer wasn’t it was phenomenal and it was fun it was entreprene

andy___chris:
oh

jayne_sproson:
entreprenerial and my motivating trigger i learned

andy___chris:
m

jayne_sproson:
masses absolutely

andy___chris:
m

jayne_sproson:
masters about

andy___chris:
brilliant

jayne_sproson:
yeah

andy___chris:
and then after that you then went on to open a dental practice into creating ascetics and lots of people listening to this now would be like well what’s the big deal

jayne_sproson:
me

andy___chris:
but

jayne_sproson:
about that

andy___chris:
when you did it back there and that was kind of trail blazing stuff wasn’t it so why did you do that what challenges did that bring about

jayne_sproson:
well

andy___chris:
because that wasn’t a traditional way of working

jayne_sproson:
al it wasn’t

andy___chris:
oh uh

jayne_sproson:
it wasn’t i read when jonathan and i opened that practice i’ve been reading

andy___chris:
so just for those that don’t know

jayne_sproson:
that’s my

andy___chris:
john your husband’s a dentist isn’t he yeah

jayne_sproson:
jonathan’s

andy___chris:
yeah

jayne_sproson:
posen he

andy___chris:
oh

jayne_sproson:
he was

andy___chris:
oh

jayne_sproson:
dissatisfied with his practice arrangements

andy___chris:
oh

jayne_sproson:
and i said like you either put up and shut up or do something about it for that’s me

andy___chris:
yeah

jayne_sproson:
isn’t it so i started doing

andy___chris:
how did

jayne_sproson:
that

andy___chris:
you meet him jane so just going back did you meet him being den plan

jayne_sproson:
i met him through denplanyyeah you would and i did not want to i said i would never ever date a dentist

andy___chris:
yeah oh there we go

jayne_sproson:
so yeah it must have been a soft spot

andy___chris:
yeah

jayne_sproson:
there

andy___chris:
yeah

jayne_sproson:
so i went

andy___chris:
oh

jayne_sproson:
went and did some research

andy___chris:
oh

jayne_sproson:
and there was this guy called perry six and how how is that not a marketing

andy___chris:
m

jayne_sproson:
name perry six

andy___chris:
m

jayne_sproson:
it was the number six and he wrote

andy___chris:
uh

jayne_sproson:
he wrote a book

andy___chris:
uh

jayne_sproson:
called open wide

andy___chris:
is he the guy was it something like demos or something

jayne_sproson:
that’s it the devils report he

andy___chris:
yeah

jayne_sproson:
is good man

andy___chris:
yeah

jayne_sproson:
ye

andy___chris:
i remember see

jayne_sproson:
we get a start for that

andy___chris:
thank you

jayne_sproson:
so ye

andy___chris:
ah it’s that name perry six

jayne_sproson:
harry six part of change of mind from james

andy___chris:
yah

jayne_sproson:
it’s not very rememberable so perry six

andy___chris:
become jane three

jayne_sproson:
so he wrote this book and i thought this is the future of dentistry and also there were other people in tinting me like paddy land because

andy___chris:
hm

jayne_sproson:
on the customer service and i thought this is how it should

andy___chris:
oh

jayne_sproson:
be done why does it have to be this dreadful

andy___chris:
oh

jayne_sproson:
experience you know that

andy___chris:
oh

jayne_sproson:
i’ve got to see the dentist you know

andy___chris:
m

jayne_sproson:
dentist isn’t it

andy___chris:
m ah

jayne_sproson:
it shouldn’t be like that so i started to i’m a visionary

andy___chris:
oh

jayne_sproson:
i don’t know you’ve ever come across kilbyanddexa have you ever done that one

andy___chris:
m

jayne_sproson:
we’ll do that

andy___chris:
no

jayne_sproson:
over a glass in well bits too

andy___chris:
oh

jayne_sproson:
serious for this so i’m a visionary

andy___chris:
a lot of glasses and wine

jayne_sproson:
and at

andy___chris:
sounds like a bottle

jayne_sproson:
building let three so

andy___chris:
ah oh

jayne_sproson:
so yeah i’m a visionary and i just thought you know

andy___chris:
oh

jayne_sproson:
how would i want it to be if i’m

andy___chris:
yeah

jayne_sproson:
the target market

andy___chris:
oh

jayne_sproson:
how would i want to denteratbe i wouldn’t like want it to be that visit that everybody dreads and want it to have

andy___chris:
m

jayne_sproson:
a slight luxurious feel and

andy___chris:
oh

jayne_sproson:
want it to have what we did

andy___chris:
oh

jayne_sproson:
said right okay

andy___chris:
oh

jayne_sproson:
how do we how do we make sure that the environment customers

andy___chris:
oh

jayne_sproson:
service reflects what’s going on in the in the in

andy___chris:
ye

jayne_sproson:
the surgeries because

andy___chris:
m

jayne_sproson:
none of the painters know whether crown margins

andy___chris:
yeah

jayne_sproson:
the best they don’t know that but they certainly know if you’ve got

andy___chris:
yeah

jayne_sproson:
really fancy lose with stefan

andy___chris:
yah

jayne_sproson:
you’ve got beautiful

andy___chris:
h oh

jayne_sproson:
art on the walls and and when you come to reception they don’t say

andy___chris:
yeah

jayne_sproson:
take a seat with a miserable face

andy___chris:
m

jayne_sproson:
you know so it was i worked

andy___chris:
ye

jayne_sproson:
all those

andy___chris:
m

jayne_sproson:
what they sort callmsinis critical non essentials

andy___chris:
yeah

jayne_sproson:
and jonathan had like this list of

andy___chris:
yeah

jayne_sproson:
all this kite wanted and we’re dealing with the sins first you get your kit when the

andy___chris:
yeah

jayne_sproson:
money comes in

andy___chris:
yeah

jayne_sproson:
as denis would rather have the kid

andy___chris:
yeah yeah the technicians are really ultimate

jayne_sproson:
and then like the patient journey was how we designed that practice

andy___chris:
oh

jayne_sproson:
and also the infrastructure

andy___chris:
oh

jayne_sproson:
because you know you can go to

andy___chris:
yah

jayne_sproson:
practice and think but you don’t have anywhere for a patient care coordinate go you don’t

andy___chris:
and when was this jane when did you start that project

jayne_sproson:
was two thousand

andy___chris:
wow

jayne_sproson:
two thousand so yeah you see that was

andy___chris:
yeah

jayne_sproson:
on

andy___chris:
it was yeah

jayne_sproson:
and so you know there’ll be some big names that you know who enasthetics now

andy___chris:
m

jayne_sproson:
who talked to me to say do

andy___chris:
yeah

jayne_sproson:
you think this is a good

andy___chris:
yeah

jayne_sproson:
idea

andy___chris:
m

jayne_sproson:
so

andy___chris:
m

jayne_sproson:
i was going for my book

andy___chris:
yeah

jayne_sproson:
obviously preventative at that time

andy___chris:
okay

jayne_sproson:
and i thought this is a bit this is a bit scary

andy___chris:
oh

jayne_sproson:
patient journey i can do this better so i started look into that as well

andy___chris:
oh

jayne_sproson:
and

andy___chris:
oh

jayne_sproson:
because i larktually think here’s the thing going back to the children thing my first sentence sitting in the pram was i’m not properly because i wasn’t properly so

andy___chris:
yeah

jayne_sproson:
that that is that tells you everything everything s got to be properly and kim who’s are other branding strategies

andy___chris:
m

jayne_sproson:
she’s actually got a

andy___chris:
oh

jayne_sproson:
folder on it

andy___chris:
oh

jayne_sproson:
in the drop box that says to

andy___chris:
oh

jayne_sproson:
make properly okay so that

andy___chris:
wow

jayne_sproson:
kind of tells you about the standards i started off with

andy___chris:
i’m not probably

jayne_sproson:
i’m not

andy___chris:
i’m glad i’m glad you’ve told me that now rather than before when we did that thing in leads

jayne_sproson:
i’m not

andy___chris:
oh

jayne_sproson:
you did it properly i was very pleased

andy___chris:
yeah

jayne_sproson:
with you

andy___chris:
thank you thank you thank you mom

jayne_sproson:
you must be obeyed so

andy___chris:
uh

jayne_sproson:
so

andy___chris:
h oh

jayne_sproson:
so yeah so we had to do it properly and that was the thing everything had to be

andy___chris:
yeah

jayne_sproson:
properly and i train for all of the team i did

andy___chris:
oh

jayne_sproson:
a three day in and which might sound excessive but that’s what that’s how much i believed and you have to invest in your team so everyone all a dentist the hy genus everyone went through a three day induction pro

andy___chris:
oh

jayne_sproson:
from which i had learned

andy___chris:
oh

jayne_sproson:
from templar stuff

andy___chris:
yeah

jayne_sproson:
that we had from when we first

andy___chris:
i think it’s great we sort of do a similar thing no not so much as in three days but we make sure that any new team members they just have to start understand entustry because you know you have to explain what you know an end of dentists

jayne_sproson:
yeah

andy___chris:
and because they have no concept of dentistry

jayne_sproson:
yeah

andy___chris:
and and

jayne_sproson:
yeah

andy___chris:
as we deal with dentists it’s so important least they’ve got an idea over what our clients are talking about

jayne_sproson:
over a crown isn’t something you have on your head

andy___chris:
yeah exactly

jayne_sproson:
yeah

andy___chris:
and also when you’re only dealing one market i think we’ve all got a duty of care to understand that market well you know if we were operating

jayne_sproson:
very

andy___chris:
in

jayne_sproson:
very

andy___chris:
it you

jayne_sproson:
well

andy___chris:
know

jayne_sproson:
yeah

andy___chris:
i think it’s

jayne_sproson:
very very

andy___chris:
from

jayne_sproson:
well

andy___chris:
just credibility point of view but also i think if you’re interested in the people and the profession you want to understand it it’s not that you’re you’re doing it just because it’s your job you know we always say chris and i were both quite noisy were asking questions were like final out what’s going on and that’s easier if you know about the we’re talking to it

jayne_sproson:
yeah

andy___chris:
it becomes interested in research our team be interested because people can spot being interested in being sold to

jayne_sproson:
we did a three hundred and sixty degree thing they put

andy___chris:
oh

jayne_sproson:
certain things in jane is curious

andy___chris:
yeah

jayne_sproson:
that was the polite way of saying she’s really nosy

andy___chris:
yeah curious nose their good traits their good

jayne_sproson:
there’s

andy___chris:
traits

jayne_sproson:
nothing wrong with it now

andy___chris:
i though we’re jumping around a bit here jane but you then you then sold that business and then you move to jersey in the channel line after that was that was that for business cause you were out there for a fair while weren’t you

jayne_sproson:
well

andy___chris:
boats

jayne_sproson:
it was we were we’re out there for five years we had a little interim where

andy___chris:
oh

jayne_sproson:
where jonathan was in ludlow working for a corporate

andy___chris:
no

jayne_sproson:
which was always interesting to him and then

andy___chris:
oh

jayne_sproson:
i was working i was doing some i did

andy___chris:
oh

jayne_sproson:
some constuntancy for

andy___chris:
oh

jayne_sproson:
a lovely lovely man who was an ex director of den plan

andy___chris:
right

jayne_sproson:
and he saw me this is the swanky bit i’ll just name off and he saw me at a dinner house of lords i love doing that don’t you and

andy___chris:
oh

jayne_sproson:
he came over to me said chain said i needed to go into the practice so so i did but there was a partnership and it was a bit tricky because you know i if one not like you obviously you perfect partner if one person says so i think we ought

andy___chris:
oh

jayne_sproson:
to do this you know so he

andy___chris:
oh

jayne_sproson:
was clever and said look you just come across

andy___chris:
yeah

jayne_sproson:
and do this

andy___chris:
uh

jayne_sproson:
and then they can’t see you on a podcast

andy___chris:
oh

jayne_sproson:
but that was cute

andy___chris:
uh

jayne_sproson:
and so just this so it

andy___chris:
h

jayne_sproson:
was kind of proving my worth if you like

andy___chris:
m right

jayne_sproson:
i went to prove my worth and the next thing we were there three days every month me and my pa like really transforming

andy___chris:
oh

jayne_sproson:
the business which was a good business but

andy___chris:
m

jayne_sproson:
it was great but then there were a couple of things

andy___chris:
yeah

jayne_sproson:
with dentists and i thought crik they’re going to need somebody to fulfill this and obviously they don’t grow their own dentist in jersey

andy___chris:
m

jayne_sproson:
just said look you know

andy___chris:
m

jayne_sproson:
you can jonathan can come and do some

andy___chris:
m

jayne_sproson:
he can come and do some

andy___chris:
oh

jayne_sproson:
locum for you because i know he’s finishing this contract with the if that suits you and then

andy___chris:
yeah

jayne_sproson:
they heard him speaking

andy___chris:
oh

jayne_sproson:
at the b a c d and they said well we don’t want him to do and we want him hear the next thing i found out he’s over in jersey and i’m i’m still in thropshure so

andy___chris:
yeah

jayne_sproson:
you have to make make that transition but then we went

andy___chris:
my

jayne_sproson:
over and there were certain things had happened and there was about one one and a half days worth of dentistry for him on he wanted for so

andy___chris:
m

jayne_sproson:
they didn’t grow their own business development managers there that knew about dentistries though it was back to the cool face for me

andy___chris:
yeah

jayne_sproson:
to develop this business that

andy___chris:
m

jayne_sproson:
was very useful

andy___chris:
oh

jayne_sproson:
because i had forgotten how

andy___chris:
yeah

jayne_sproson:
tough it was in operations

andy___chris:
but

jayne_sproson:
it was for the practice manager for the business manager for the operation manager so when this consultant comes along goes

andy___chris:
oh

jayne_sproson:
well you should be doing this and why don’t you do this with all that great idea for the solution based for what

andy___chris:
yeah

jayne_sproson:
they want forgetting how time consuming

andy___chris:
m

jayne_sproson:
overwhelming an be and i probably

andy___chris:
m

jayne_sproson:
i also i really wanted to give really good value i didn’t want to be one of those consultants

andy___chris:
oh

jayne_sproson:
that just took the money and didn’t

andy___chris:
yeah yeah

jayne_sproson:
supervise neglect he i didn’t

andy___chris:
and

jayne_sproson:
want to be one of those and so

andy___chris:
oh

jayne_sproson:
i thought giving it at this pace was showing value and i was so wrong because

andy___chris:
oh

jayne_sproson:
actually they were feeling like they were failing so that

andy___chris:
all

jayne_sproson:
was

andy___chris:
right

jayne_sproson:
enormous enormous lesson for me

andy___chris:
m

jayne_sproson:
so i say just like

andy___chris:
yeah

jayne_sproson:
we’ll go a pace dictate

andy___chris:
m

jayne_sproson:
and as long as i give value in those sessions then it doesn’t matter how long it takes so that was that was definitely

andy___chris:
m

jayne_sproson:
a pivotal moment epiphany for me

andy___chris:
m

jayne_sproson:
go back to the kill face because

andy___chris:
it was probably a great

jayne_sproson:
yeah

andy___chris:
experience as well actually because

jayne_sproson:
jersey

andy___chris:
it just as you say it just reminds you

jayne_sproson:
oh yeah

andy___chris:
of how hard it is

jayne_sproson:
is

andy___chris:
and then it also means that when you’re then talking to other people it yeah i’ve done this and i’ve done it quite

jayne_sproson:
is

andy___chris:
recently

jayne_sproson:
that absolutely because you know when we set up our own practice away on a business ball i was doing reception i was doing

andy___chris:
yeah

jayne_sproson:
practice management business development

andy___chris:
oh

jayne_sproson:
management training you know i was doing all of these jobs i was

andy___chris:
m

jayne_sproson:
even clean the practice

andy___chris:
m

jayne_sproson:
every night because i couldn’t

andy___chris:
yes

jayne_sproson:
find gonna i couldn’t find a cleaning agency that would do it properly

andy___chris:
here’s

jayne_sproson:
so i did that

andy___chris:
a theme here

jayne_sproson:
so i did that

andy___chris:
m

jayne_sproson:
as well until i found somebody that i thought yea they can do it

andy___chris:
yeah

jayne_sproson:
as as

andy___chris:
oh

jayne_sproson:
you know so well to the standards that we want

andy___chris:
oh

jayne_sproson:
for our patients so

andy___chris:
ah

jayne_sproson:
so yeah well it was a really good lesson

andy___chris:
yeah oh

jayne_sproson:
the only thing i haven’t done i think is dentistry but even

andy___chris:
yeah

jayne_sproson:
then i did the nursing for for the esthetic

andy___chris:
oh

jayne_sproson:
practitioners i said

andy___chris:
m

jayne_sproson:
that all i said i did i set everything up the

andy___chris:
m

jayne_sproson:
patient journey how to do

andy___chris:
m

jayne_sproson:
it yet

andy___chris:
you’ve given how much you’ve done jane and like you

jayne_sproson:
yeah

andy___chris:
say other than picking up a hand

jayne_sproson:
i don’t i

andy___chris:
you’ve

jayne_sproson:
don’t

andy___chris:
pretty

jayne_sproson:
look

andy___chris:
much

jayne_sproson:
so

andy___chris:
done

jayne_sproson:
make

andy___chris:
done everything else

jayne_sproson:
yeah

andy___chris:
what would you say your what was your son lowest point in business yeah

jayne_sproson:
oh

andy___chris:
good question

jayne_sproson:
i his point

andy___chris:
m

jayne_sproson:
in business yeah

andy___chris:
oh

jayne_sproson:
this is a game one of

andy___chris:
oh

jayne_sproson:
the motives are like i think his point was

andy___chris:
oh

jayne_sproson:
when somebody said to me somebody

andy___chris:
oh

jayne_sproson:
actually wrote in their book

andy___chris:
oh

jayne_sproson:
they wrote a book and they dedicated it at the front and said

andy___chris:
yeah

jayne_sproson:
i’d never have been able to achieve my dream if it wasn’t for james prason

andy___chris:
wow

jayne_sproson:
five

andy___chris:
that’s nice

jayne_sproson:
because i believe that i’m here to

andy___chris:
that’s lovely

jayne_sproson:
make other people’s success and when we do business transformation for people we always say

andy___chris:
yeah

jayne_sproson:
you know what does winning look like to you

andy___chris:
m

jayne_sproson:
i think i asked that question mine when we were there on the first night in

andy___chris:
yeah

jayne_sproson:
london

andy___chris:
i think when we did those those

jayne_sproson:
we

andy___chris:
events

jayne_sproson:
just in

andy___chris:
together yeah

jayne_sproson:
it’s not

andy___chris:
yeah

jayne_sproson:
about us going in and saying well you need to do this and you need to do that

andy___chris:
yah

jayne_sproson:
now our advice

andy___chris:
m

jayne_sproson:
goes on what does winning look to it to you because what you want

andy___chris:
m

jayne_sproson:
is different to what somebody else wants

andy___chris:
m

jayne_sproson:
that’s it goes so yea that was the high s the lowest point there have been a few lowsutbeing

andy___chris:
uh

jayne_sproson:
ripped off a

andy___chris:
h

jayne_sproson:
million quit that’s not yeah why do you tink i’m still working that was that

andy___chris:
yeah

jayne_sproson:
was

andy___chris:
flip

jayne_sproson:
great lesson though just didn’t really want to learn that one but

andy___chris:
no it’s an expensive lesson

jayne_sproson:
was time when we lost a lot of stuff it was you know you know when one goes it’s like it’s like a domino effect

andy___chris:
yeah yeah

jayne_sproson:
and

andy___chris:
oh

jayne_sproson:
i didn’t i didn’t have the

andy___chris:
yeah

jayne_sproson:
i didn’t have the experience i didn’t and i didn’t know that there was somewhere somewhere that i could have gone for help to do that

andy___chris:
right

jayne_sproson:
and i think

andy___chris:
oh

jayne_sproson:
that was it i didn’t know where to go for help and i didn’t think up to me to go for help i should have been

andy___chris:
oh

jayne_sproson:
able to do that on my own and that was another lesson seven less

andy___chris:
yeah

jayne_sproson:
i learning

andy___chris:
yeah

jayne_sproson:
but yeah that that was that was a real though because

andy___chris:
m

jayne_sproson:
without going

andy___chris:
m

jayne_sproson:
into too much tell

andy___chris:
oh

jayne_sproson:
there

andy___chris:
m

jayne_sproson:
were a lot of lies being told and i don’t

andy___chris:
yeah

jayne_sproson:
mind what anybody says just make sure s the truth

andy___chris:
yeah

jayne_sproson:
i don’t care if

andy___chris:
yeah

jayne_sproson:
you like me you love me hate me

andy___chris:
oh

jayne_sproson:
but tell

andy___chris:
yeah

jayne_sproson:
the truth

andy___chris:
be honest be out front

jayne_sproson:
be honest about it and

andy___chris:
m

jayne_sproson:
they weren’t being honest about it and

andy___chris:
m

jayne_sproson:
that that killed me yeah

andy___chris:
yeah that hurts

jayne_sproson:
it really has

andy___chris:
insidious seaters isn’t it in your own

jayne_sproson:
it

andy___chris:
business

jayne_sproson:
was

andy___chris:
and it’s like

jayne_sproson:
and it was

andy___chris:
it

jayne_sproson:
and it wasn’t fun either when when some of them went to practice and that practice started bringing up patients and saying we can do dentistry cheaper o you know

andy___chris:
not so moving on to the next you know evolution of jane bruce and you’re now you’ve got your chance interview to marketing qua vocation is strategic digital marketing and sea level brand strategist what is a sea level brain strategist

jayne_sproson:
eh

andy___chris:
explained to us what that

jayne_sproson:
what’s

andy___chris:
is

jayne_sproson:
a

andy___chris:
ye

jayne_sproson:
thank you it’s like

andy___chris:
see what i did then i did

jayne_sproson:
i didn’t

andy___chris:
i

jayne_sproson:
see

andy___chris:
did

jayne_sproson:
that what did you do

andy___chris:
i said it’s a crap level just

jayne_sproson:
we you could

andy___chris:
i’m just for those listeners it obviously isn’t gang going to tell us i’m just

jayne_sproson:
a

andy___chris:
going for a cheap joke there oh

jayne_sproson:
you’ve had three though okay

andy___chris:
uh

jayne_sproson:
so that’s enough

andy___chris:
uh

jayne_sproson:
all right

andy___chris:
okay thank you

jayne_sproson:
a triple triple comedy

andy___chris:
yeah

jayne_sproson:
so c level and so

andy___chris:
yeah

jayne_sproson:
basically i can go into into the board room and do at that level so yeah

andy___chris:
right

jayne_sproson:
that’s what you can do that’s the sort of things

andy___chris:
oh

jayne_sproson:
that we have to do to qualify

andy___chris:
yeah

jayne_sproson:
to give brands that you would know some

andy___chris:
oh

jayne_sproson:
advice that they were like our case to days if

andy___chris:
yeah

jayne_sproson:
so

andy___chris:
yeah

jayne_sproson:
and so

andy___chris:
oh

jayne_sproson:
for me applying that to dentistry is

andy___chris:
m

jayne_sproson:
just like a dream because

andy___chris:
i mean in a way you’ve sort of played it down a bit really but you know we we both

jayne_sproson:
chris

andy___chris:
worked for large

jayne_sproson:
you played it down by saying crap

andy___chris:
i’ll build you up

jayne_sproson:
yeah

andy___chris:
again now but we worked with big old banks and stuff like that

jayne_sproson:
yeah

andy___chris:
and you know to get someone into our board room to talk about our our strategy

jayne_sproson:
yeah

andy___chris:
that’s a big deal not like it’s not like you wander in and rock up and you get a little power point

jayne_sproson:
kay

andy___chris:
because there are people in that room where ere going to give you so much as

jayne_sproson:
yeah

andy___chris:
well explain that to me tell me why we should do this you ultimately you sort of played it down a bit but it is quite a big deal brandon’s become a big deal i know you kind of you repeatedly say brandon is not a low go because people still think that if you get a low go the job’s done it’s way

jayne_sproson:
can

andy___chris:
more

jayne_sproson:
all

andy___chris:
than

jayne_sproson:
go

andy___chris:
that

jayne_sproson:
to five for that can’t we you know

andy___chris:
exactly

jayne_sproson:
why

andy___chris:
but i

jayne_sproson:
do

andy___chris:
think you’re i think you’re at the right time because i think a lot of people are thinking much more deeply about what the brand is and what their values are and what they stand for and how does that fit with their are their team aligned you know the whole movement

jayne_sproson:
yeah

andy___chris:
is gonna be in an apple on it isn’t

jayne_sproson:
ah

andy___chris:
isn’t

jayne_sproson:
or

andy___chris:
the thing to

jayne_sproson:
please a tooth

andy___chris:
an apple or two and calling it smile or something

jayne_sproson:
yes exactly

andy___chris:
smily this or smily that

jayne_sproson:
yeah i’m sorry apologies to all of those people have got that but it’s not differentiating in whatsoever we already know you’re a dentist we already know what you do

andy___chris:
m

jayne_sproson:
is who do you stand for what you put and that’s how and

andy___chris:
oh

jayne_sproson:
differentiate you marketing agencies will go in and they will start from the point of your target market sorry marketing agencies but that’s what i have experienced a lot of not those who obviously brand strategers who’s your target market and and

andy___chris:
m

jayne_sproson:
all of those type of questions and we’ll do a website

andy___chris:
oh

jayne_sproson:
and we’ll get your co

andy___chris:
oh

jayne_sproson:
and we start we start with

andy___chris:
oh

jayne_sproson:
the brand which

andy___chris:
oh

jayne_sproson:
is really its hue

andy___chris:
m

jayne_sproson:
no

andy___chris:
yeah it’s so true isn’t

jayne_sproson:
here

andy___chris:
it especially a dentist

jayne_sproson:
values it’s conditioning

andy___chris:
it’s

jayne_sproson:
you

andy___chris:
you are the brand

jayne_sproson:
yeah

andy___chris:
you carry the brand

jayne_sproson:
and we

andy___chris:
oh

jayne_sproson:
find out your brand personality you know i’ve been analyzing your brand personality

andy___chris:
yeah

jayne_sproson:
i’m thinking ondrybetween that because

andy___chris:
he

jayne_sproson:
there’s a lot of jester in you

andy___chris:
oh

jayne_sproson:
so but

andy___chris:
oh

jayne_sproson:
yeah you see if you look at the n h s brand

andy___chris:
oh

jayne_sproson:
you look at that log let’s do let’s talk about

andy___chris:
oh

jayne_sproson:
identity because that’s the bit that people understand

andy___chris:
oh

jayne_sproson:
n s is blue isn’t it the

andy___chris:
m

jayne_sproson:
blue banner and that is a good color

andy___chris:
oh

jayne_sproson:
for kara because it’s a it’s a caring profession but

andy___chris:
good

jayne_sproson:
why

andy___chris:
color

jayne_sproson:
would

andy___chris:
podcast

jayne_sproson:
you

andy___chris:
as well there is good color podcastif

jayne_sproson:
it’s a good

andy___chris:
you’re interested

jayne_sproson:
cast that’s caring however

andy___chris:
yeah

jayne_sproson:
why would you

andy___chris:
oh

jayne_sproson:
if you were trumsferring from any it’s just private for instance want your visual identity to be identity to be similar to chess or for instance my dentist

andy___chris:
yeh

jayne_sproson:
because they’re attracting an especially you’ve got to differentiate yourself and people do

andy___chris:
interesting

jayne_sproson:
under stand so yes it is important but it’s only part of it and we don’t

andy___chris:
m

jayne_sproson:
need people after

andy___chris:
m

jayne_sproson:
they have done their identity we do the organization

andy___chris:
m

jayne_sproson:
of branding so that the values and

andy___chris:
yeah

jayne_sproson:
all of that are actually within the whole company

andy___chris:
oh

jayne_sproson:
therefore more productive less likely to be

andy___chris:
m

jayne_sproson:
i mean if you think of all

andy___chris:
m

jayne_sproson:
the things that happening you’ve got you’ve got dental tourism you’ve got people leaving the profession if you get you and right you attract the right people whether

andy___chris:
yeah

jayne_sproson:
tent or staff

andy___chris:
m

jayne_sproson:
whatever on is brand lives inside somebody’s head no it’s not yours

andy___chris:
m

jayne_sproson:
it’s how they perceive

andy___chris:
m

jayne_sproson:
you and so what we will

andy___chris:
m

jayne_sproson:
do is help people if you like being more

andy___chris:
yeah

jayne_sproson:
control of that narrative that

andy___chris:
oh

jayne_sproson:
all this noise that they’re hearing and seeing of marketing

andy___chris:
oh

jayne_sproson:
right now and look at all the platforms you’ve got that they’d be able to understand your run more quickly and don’t copy the person down the road cause they’re not you you can be inspired by them

andy___chris:
m

jayne_sproson:
you know you take memoria

andy___chris:
m

jayne_sproson:
roads look at her is absolutely fantastic

andy___chris:
yes

jayne_sproson:
it’s luxury its top end don’t

andy___chris:
yep

jayne_sproson:
do it unless

andy___chris:
yeah

jayne_sproson:
you actually top end because

andy___chris:
yeah that’s right yeah

jayne_sproson:
what’s going to happen you gonna have a misalignment with the provision

andy___chris:
ah

jayne_sproson:
of your service and what you do

andy___chris:
oh

jayne_sproson:
and what they’re expecting

andy___chris:
but some like man now she understands who she is what she’s about who

jayne_sproson:
absolutely

andy___chris:
her audience is how

jayne_sproson:
yeah

andy___chris:
that has to look and feel and

jayne_sproson:
yeah

andy___chris:
she’s manifested that in in an amazing clinic

jayne_sproson:
absolutely

andy___chris:
everything abou you know hits the mark on who she is but

jayne_sproson:
everything is

andy___chris:
i think

jayne_sproson:
on

andy___chris:
i think the start point is not enough people to understand who they are and i think if you don’t spend enough time working out who you are you’re never going to be able to represent to yea

jayne_sproson:
absolutely so we we spend a lot of time on that an awful lot of time and then we will look at other things like what trends coming up we we also identify your evil what don’t you unto

andy___chris:
m

jayne_sproson:
stand for

andy___chris:
m

jayne_sproson:
you know at the end of the day why do you want to

andy___chris:
m

jayne_sproson:
market to everybody you don’t do it

andy___chris:
yeah

jayne_sproson:
get rid of the people that aren’t going to value because if you’re

andy___chris:
oh

jayne_sproson:
going to go from an h s to private why jump from one tread mill another

andy___chris:
m

jayne_sproson:
get the practice you won’t

andy___chris:
m

jayne_sproson:
get the patients you want do the dentistry you want yeah

andy___chris:
m

jayne_sproson:
so

andy___chris:
m

jayne_sproson:
you so it goes away beyond that it’s not

andy___chris:
m

jayne_sproson:
the coloring in department is it chris

andy___chris:
the coloring in

jayne_sproson:
oh

andy___chris:
well it’s easy market brandy

jayne_sproson:
yep

andy___chris:
you mentioned a couple of times there jane as you’re talking about converting from n s to deprive so that’s how your career started at ten plan but that’s a big part of what you do now you help people convert

jayne_sproson:
m

andy___chris:
from n h s to private what’s what’s different today compared to thirty years ago when people converted you know at the beginning of your career to where we are now is it easier is it more difficult is there more of a general acceptance among patients to purchase private industry

jayne_sproson:
okay

andy___chris:
or there just different challenges

jayne_sproson:
that’s really that’s a very very good question that’s multilaed ready for this

andy___chris:
yeah

jayne_sproson:
what’s different there saying let’s take jonathan for instance a converted his practice one minit years ago not quite one million but almost and when he converted it there was

andy___chris:
yes

jayne_sproson:
what there was one plan provider available that was

andy___chris:
oh

jayne_sproson:
down plan that was the only kid on the block

andy___chris:
yeah

jayne_sproson:
and

andy___chris:
oh

jayne_sproson:
everybody else around him was an interest

andy___chris:
yeah

jayne_sproson:
imagine imagine

andy___chris:
yeah

jayne_sproson:
you know ice i see dentist every week they’re broken absolutely broken on zoom telling me about they’re financially

andy___chris:
m

jayne_sproson:
breaking emotionally breaking physically breaking up that’s not how it should be

andy___chris:
no

jayne_sproson:
and of course

andy___chris:
ye

jayne_sproson:
why is another discussion but

andy___chris:
oh

jayne_sproson:
so but they’ve all got the same fears you know i’ve worked this hard and what it’s a popularity

andy___chris:
m

jayne_sproson:
contest of that what they

andy___chris:
m

jayne_sproson:
reject me can imagine

andy___chris:
m

jayne_sproson:
at putting yourself up it’s not just like for head girl or something this is

andy___chris:
come

jayne_sproson:
like your whole business your whole life stop

andy___chris:
m

jayne_sproson:
a couple of kids at private school or you aspire

andy___chris:
m

jayne_sproson:
to

andy___chris:
m

jayne_sproson:
those kids at private school or whatever iceflistuff

andy___chris:
m

jayne_sproson:
so the

andy___chris:
oh

jayne_sproson:
one dante said to me

andy___chris:
yeah

jayne_sproson:
it’s like tell you what it’s like jane do you guys ski the other means you do don’t you

andy___chris:
yeah

jayne_sproson:
so you know when you come off the nursery slope slopes and all you can do is bends and easier

andy___chris:
yeah

jayne_sproson:
and then you get on to

andy___chris:
yeah

jayne_sproson:
the better ones you said it’s like coming off the nursery slopes you’re taking me down the black ground i’m breaking

andy___chris:
m

jayne_sproson:
it

andy___chris:
it’s ter fine

jayne_sproson:
so so those fears never change they will always remain and there are unspoken fears as well where am i actually

andy___chris:
m

jayne_sproson:
good and my clinical skill is

andy___chris:
m

jayne_sproson:
good enough to be a private dentist and never say that that is a concern you know what if what if i don’t get the vote what if they go to another acts what if what if what if all the time

andy___chris:
m

jayne_sproson:
so those that hasn’t changed

andy___chris:
m

jayne_sproson:
what has changed now

andy___chris:
oh

jayne_sproson:
is that you’ve heard of dogs cats rats haven’t you you heard that one

andy___chris:
so there again

jayne_sproson:
dogs

andy___chris:
dogs

jayne_sproson:
cats

andy___chris:
cats rats

jayne_sproson:
it’s quite a rude rude way of describing patients but it just

andy___chris:
oh

jayne_sproson:
it does an argy dogs are extremely

andy___chris:
yeah

jayne_sproson:
loyal cats are there for convenience you feed

andy___chris:
oh

jayne_sproson:
them you know if you didn’t do

andy___chris:
ah

jayne_sproson:
that they’d probably go next door

andy___chris:
oh

jayne_sproson:
and then the rats are they jump ship if they if they need to

andy___chris:
right

jayne_sproson:
so every dentist has number of dogs no matter how good or bad the entustry they will have a number of

andy___chris:
yep

jayne_sproson:
dogs they’ll go with them wherever they go so when that they move off that associate moves off they will take two patients bet

andy___chris:
yeah

jayne_sproson:
and then it is what it is and then you’ve

andy___chris:
a

jayne_sproson:
got a

andy___chris:
oh

jayne_sproson:
pile of cats who maybe been coming to that building for fifty years the family

andy___chris:
oh

jayne_sproson:
but they’ve been coming that’s been a dental practice for fifty years or whatever and

andy___chris:
oh

jayne_sproson:
then you’ve got the rat you have been jumping ship

andy___chris:
yeah

jayne_sproson:
as every time somebody went private

andy___chris:
yeah yeah

jayne_sproson:
so what we’re doing what we’re seeing now

andy___chris:
oh

jayne_sproson:
is there are more rats on the ship

andy___chris:
right

jayne_sproson:
so what we’ve got to

andy___chris:
oh

jayne_sproson:
be very careful is we cannot apply the same rules that we did before is right okay

andy___chris:
oh

jayne_sproson:
so this is your inert income what we need is this amount of people

andy___chris:
yeah

jayne_sproson:
at this rate come and do and you conversion be sorted

andy___chris:
m

jayne_sproson:
we go into far more

andy___chris:
m

jayne_sproson:
of giving a contingency

andy___chris:
oh

jayne_sproson:
for those dentists now and because we are doing the hand holding and right the way through the whole thing

andy___chris:
m

jayne_sproson:
they achieve their target so you know we’ve converted a dentist

andy___chris:
oh

jayne_sproson:
practiced recently in a very poor area

andy___chris:
oh

jayne_sproson:
and they hit their

andy___chris:
yeah

jayne_sproson:
target of three thousand patients

andy___chris:
right

jayne_sproson:
we’ve gone somewhere where it’s a small term everybody talks to each other and they hit their targets and that’s that’s interesting so what’s different is that you don’t need the longevity as a dentist now that you used to have to be able to convert

andy___chris:
m m

jayne_sproson:
that i’ve been for eight

andy___chris:
interesting

jayne_sproson:
yes

andy___chris:
interesting yeah

jayne_sproson:
can come it’s still harder it’s easier if you’re a principle it’s easier

andy___chris:
m

jayne_sproson:
you if you’ve been

andy___chris:
m

jayne_sproson:
in there over

andy___chris:
oh

jayne_sproson:
if you’ve seen your patients more than three times

andy___chris:
m oh

jayne_sproson:
we’re on to a better thing but if you see

andy___chris:
ah

jayne_sproson:
i’m i’m in it i’m going private and i’ve only seen once

andy___chris:
m

jayne_sproson:
tough isn’t it

andy___chris:
solid

jayne_sproson:
it’s a late

andy___chris:
m

jayne_sproson:
so

andy___chris:
m

jayne_sproson:
all these things we’re examining there is an acceptance of sometimes it’s reluctance but sometimes it just depends where where you are in the country

andy___chris:
oh

jayne_sproson:
it is going to go private and then we often get

andy___chris:
yeah

jayne_sproson:
we wonder when you were going to do it

andy___chris:
m

jayne_sproson:
it’s also important for us to help protect their reputation in the community

andy___chris:
m

jayne_sproson:
we have a whole programme of

andy___chris:
oh

jayne_sproson:
protecting that reputation

andy___chris:
m

jayne_sproson:
other wore because otherwise

andy___chris:
m oh

jayne_sproson:
it’s very very hard you know you get your phone and you can see all these

andy___chris:
yeah

jayne_sproson:
people saying horrible things about you the internet

andy___chris:
m m

jayne_sproson:
and they have to deal with that

andy___chris:
m

jayne_sproson:
we have a little strategy to help so there’s all sorts of new answers that people don’t think about but

andy___chris:
m m

jayne_sproson:
yeah is it is

andy___chris:
m

jayne_sproson:
it it was just different you have to have

andy___chris:
i’m gonna say it sounds like there’s just different challenges as

jayne_sproson:
different

andy___chris:
opposed

jayne_sproson:
challenges

andy___chris:
to it being

jayne_sproson:
then

andy___chris:
yeah

jayne_sproson:
it was that it was all those years ago

andy___chris:
oh

jayne_sproson:
and that you’ve got a choice now plan providers you can go

andy___chris:
yeah

jayne_sproson:
for

andy___chris:
yeah

jayne_sproson:
all the bells and whistles on on as a branding

andy___chris:
ah

jayne_sproson:
strategist now and previously you wud ave been able to cut me in half and i would have bled that brand as brandon stress now i would say i would ask this question why would i want another brand dominate my practice i want

andy___chris:
yeah

jayne_sproson:
them to belong to my membership

andy___chris:
yeah control that yourself

jayne_sproson:
o yourself and also then i can control which consultants come in to advise me

andy___chris:
m

jayne_sproson:
so i’ve gone from you know that there

andy___chris:
oh

jayne_sproson:
was there wasn’t the knowledge or the need two have all that now and now i think there’s you have to have business advisers to help you navigate

andy___chris:
m

jayne_sproson:
the private waters

andy___chris:
m

jayne_sproson:
it’s finding the right one for

andy___chris:
m

jayne_sproson:
you so the

andy___chris:
oh

jayne_sproson:
yeah there’s an awful lot

andy___chris:
m

jayne_sproson:
the same there’s some

andy___chris:
m

jayne_sproson:
things that are different

andy___chris:
interest how is hanged

jayne_sproson:
yeah

andy___chris:
just just turn this challenge is just and to turn the tables on you jane does success look like for you

jayne_sproson:
what does success like look like well those good questions that what a success like like

andy___chris:
i’ve heard that question before

jayne_sproson:
that was more and there’s a number of things that that

andy___chris:
oh

jayne_sproson:
are important to me

andy___chris:
yeah

jayne_sproson:
one is that i am

andy___chris:
yeah

jayne_sproson:
super

andy___chris:
ah

jayne_sproson:
happy with the

andy___chris:
oh

jayne_sproson:
work i do

andy___chris:
oh

jayne_sproson:
and i am very very fortunate to

andy___chris:
oh

jayne_sproson:
have a good reputation not a crack one thank you chris in denry

andy___chris:
don’t just focus on that one word for cody’s sake

jayne_sproson:
would bring it up you went me a bottle now

andy___chris:
yeah

jayne_sproson:
so i’ve got a very good reputation never really needed

andy___chris:
yeah

jayne_sproson:
a website to be honest so that kind of tells you i do have a website but i didn’t never need one for business that

andy___chris:
yah

jayne_sproson:
that i know that

andy___chris:
yah

jayne_sproson:
when somebody comes to me transfer on the business

andy___chris:
oh

jayne_sproson:
i know i can do it i don’t know i

andy___chris:
m

jayne_sproson:
don’t know that i’m

andy___chris:
oh

jayne_sproson:
not going to be thinking i’ll be able to do this well i’ve got that

andy___chris:
yeah

jayne_sproson:
level of competence now

andy___chris:
yeah

jayne_sproson:
that experience that that i just bring it on i can deal with that

andy___chris:
m

jayne_sproson:
so that gives me happiness

andy___chris:
m

jayne_sproson:
because

andy___chris:
oh

jayne_sproson:
i’ve learned all those things my family give me happiness we’ve got another grandchild coming because you’re you’re well known grand dude aren’t you and

andy___chris:
i am

jayne_sproson:
so

andy___chris:
and chris is as well chris

jayne_sproson:
i

andy___chris:
is as well

jayne_sproson:
know chris

andy___chris:
he recently joined the crew

jayne_sproson:
you

andy___chris:
yep

jayne_sproson:
that is the best the best club to be in is that is the grandparent club so that is important to me that i have time and can do things for them

andy___chris:
yeah

jayne_sproson:
yeah what i like to i like to have a nice nice home i’m not really that ambitious and i’m a bit boring really like

andy___chris:
yeah

jayne_sproson:
esthetics are quite important to me so this

andy___chris:
yeah

jayne_sproson:
where i’m sitting now i’m not going to show you the ship over there

andy___chris:
oh

jayne_sproson:
this is the i

andy___chris:
oh

jayne_sproson:
no no

andy___chris:
ah yeah

jayne_sproson:
so there was

andy___chris:
oh

jayne_sproson:
lots of crappy stuff over there but this is all being designed

andy___chris:
oh

jayne_sproson:
and that would be very pleasing to me to have

andy___chris:
right

jayne_sproson:
a beautiful place to work in

andy___chris:
yeah

jayne_sproson:
because i like i like it i like it properly it’s got to be it’s very

andy___chris:
that’s gonna vi on your tombstone

jayne_sproson:
she don’t properly

andy___chris:
yeah i like it properly

jayne_sproson:
now this could get it

andy___chris:
i don’t know why you sunday came from the west country that

jayne_sproson:
that’s very dodgy where is the way in

andy___chris:
that’s true yes

jayne_sproson:
it

andy___chris:
about

jayne_sproson:
does no to

andy___chris:
you

jayne_sproson:
oh

andy___chris:
you’ve had a eight hundred

jayne_sproson:
oh

andy___chris:
ou’vehad a real weaving career haven’t you jones

jayne_sproson:
oh yeah

andy___chris:
very interesting lots of kind of threads in there out consistency and good service and achieving excellence and even like combining esthetics with test bit it’s fascinating i think for where you are in dentist at the moment you know there’s a huge demand for that there’s lots of people who are

jayne_sproson:
yes

andy___chris:
exploring whether they want to continue delivering

jayne_sproson:
it’s

andy___chris:
dentatyvdnhs

jayne_sproson:
it

andy___chris:
or not

jayne_sproson:
it is massively opportunity for me but it’s like

andy___chris:
m

jayne_sproson:
what i’m doing now is like what i used to do but on speed because of all the experience and all the

andy___chris:
m

jayne_sproson:
knowledge and all things

andy___chris:
m

jayne_sproson:
are available now that weren’t available it’s

andy___chris:
m

jayne_sproson:
like well let’s

andy___chris:
m

jayne_sproson:
take that

andy___chris:
yeah

jayne_sproson:
and put it on speed and that’s what it’s like and we don’t

andy___chris:
oh

jayne_sproson:
we don’t leave people at conversion we take them beyond because they no

andy___chris:
yeah

jayne_sproson:
competing in private

andy___chris:
yes

jayne_sproson:
practice have they have to at their game they can’t you can’t

andy___chris:
m

jayne_sproson:
deliver what you did before and expect people to choose you

andy___chris:
m

jayne_sproson:
to be their private practitioner or expect

andy___chris:
m

jayne_sproson:
to expect

andy___chris:
m

jayne_sproson:
them to retain those patients

andy___chris:
he

jayne_sproson:
even all that hard work

andy___chris:
yeah

jayne_sproson:
it’s a point of doing all that and then they walk out the back door to somebody else because i think

andy___chris:
that’s true

jayne_sproson:
it then if i’ve got to pay

andy___chris:
ah

jayne_sproson:
if i’m gonna have to pay for my industry no the crown thanks ramseing what’s out there

andy___chris:
yeah

jayne_sproson:
so

andy___chris:
it’s true choice choice

jayne_sproson:
so so after the panic bits over we’ve got to say come on why

andy___chris:
oh

jayne_sproson:
are they choosing you and they’ve got to get those messages over and so we

andy___chris:
m

jayne_sproson:
we do a lot of time with the dentists and in the treatment rooms

andy___chris:
m

jayne_sproson:
to make sure that the messages are strong

andy___chris:
m

jayne_sproson:
to the patient that the whole patient experience

andy___chris:
m

jayne_sproson:
is absolutely properly

andy___chris:
oh ah

jayne_sproson:
achieving what

andy___chris:
oh

jayne_sproson:
they need to achieve so

andy___chris:
that’s good

jayne_sproson:
it’s yeah organizational branding

andy___chris:
yeah

jayne_sproson:
then a bit of a log

andy___chris:
that’s good god jane we always interesting we finish up in the same way so we have two questions for you that our first question for you is if you could be a fly on the wall with somebody in a certain situation when and who would you be with

jayne_sproson:
a fly on the wall in a certain situation and so i think

andy___chris:
oh

jayne_sproson:
i would have liked to have been a fly on the wall with the queen when she was

andy___chris:
ye

jayne_sproson:
with

andy___chris:
oh

jayne_sproson:
um done what’s he called daniel what’s his face bond

andy___chris:
no you cry again

jayne_sproson:
because what wasn’t that magnificent i mean i know that i could give you something really serious and cerebral you know

andy___chris:
yeah

jayne_sproson:
but i would have i would

andy___chris:
oh

jayne_sproson:
really like i just think it would be fun

andy___chris:
it was it was well done and i bet it was a hot

jayne_sproson:
i bet it was

andy___chris:
but

jayne_sproson:
i bet they have because she apparently had a wonderful sense of humor and i bet she’s needing one right now wherever

andy___chris:
oh

jayne_sproson:
she is you know

andy___chris:
yeah i’m

jayne_sproson:
but

andy___chris:
sure

jayne_sproson:
i did i did think queen did it properly i really did i think she was a she was a

andy___chris:
yeah

jayne_sproson:
good brand ambassador that ever was on

andy___chris:
yeah definitely

jayne_sproson:
she was

andy___chris:
she was

jayne_sproson:
she was on

andy___chris:
she

jayne_sproson:
friend

andy___chris:
was incredibly well

jayne_sproson:
yeah

andy___chris:
yeah

jayne_sproson:
yeah

andy___chris:
fred of all lady

jayne_sproson:
yeah

andy___chris:
so whether this is going to be related or not but the follow up question is if you could meet somebody sit down with him with a glass of wine who would you like to sit down with

jayne_sproson:
ah well i would like to sit down

andy___chris:
ye

jayne_sproson:
with mary antoinette because you know what there’s

andy___chris:
oh

jayne_sproson:
a lot of ladies we do moan a bit about we don’t have it as easy as you guys

andy___chris:
m

jayne_sproson:
but if you go back in history

andy___chris:
oh

jayne_sproson:
they have to

andy___chris:
m

jayne_sproson:
really work hard really work hard

andy___chris:
m

jayne_sproson:
at

andy___chris:
oh

jayne_sproson:
just survive and so to have

andy___chris:
yeah

jayne_sproson:
so to have somebody she left at her home at the age of thirteen or something

andy___chris:
yeah

jayne_sproson:
in another country

andy___chris:
oh

jayne_sproson:
speaking another language where they were

andy___chris:
m

jayne_sproson:
mocking her

andy___chris:
oh

jayne_sproson:
that’s you know you’ve got to have some some sort of amazing

andy___chris:
m

jayne_sproson:
resilience and some sort of just fantastic personality to have to deal with that

andy___chris:
m

jayne_sproson:
on

andy___chris:
m

jayne_sproson:
i know that she came to a demise but i just think it might be quite fascinating and you might learn a few things

andy___chris:
a

jayne_sproson:
how to deal

andy___chris:
yeah

jayne_sproson:
with situations

andy___chris:
yeah especially

jayne_sproson:
and i was

andy___chris:
when they were hungry

jayne_sproson:
an

andy___chris:
at the gates yes

jayne_sproson:
yeah there weren’t any anti antibiotics then so

andy___chris:
no

jayne_sproson:
how did they do that and

andy___chris:
yeah oh

jayne_sproson:
i just think also it must have been pretty fabulous i like the esthetics in magine all those palaces and what have you

andy___chris:
ah

jayne_sproson:
probably a bit stinky but

andy___chris:
yeah

jayne_sproson:
probably very beautiful

andy___chris:
very cold

jayne_sproson:
yes

andy___chris:
yes

jayne_sproson:
i actually very cold so i think

andy___chris:
ye

jayne_sproson:
there’s lots of different elements of that and that’s probably you know i probably say something you know i should

andy___chris:
m

jayne_sproson:
the teresa or something like that but i do like

andy___chris:
it’s right

jayne_sproson:
a a i i

andy___chris:
we’ve had some very obscure ones on you find we have

jayne_sproson:
but

andy___chris:
we

jayne_sproson:
i

andy___chris:
have

jayne_sproson:
do it

andy___chris:
it’s very very where we get a repetition that very

jayne_sproson:
i think

andy___chris:
anyone’s done hit someone do hit that

jayne_sproson:
yes

andy___chris:
i can’t remember

jayne_sproson:
you know

andy___chris:
we’ve

jayne_sproson:
what

andy___chris:
had some quite not weird that sounds a bit rude ever they were but

jayne_sproson:
yeah

andy___chris:
there’s been some very sort of light left field hasn’t they like

jayne_sproson:
my view is that you know there had you know hard lessons and hard stuff to

andy___chris:
oh

jayne_sproson:
en live so i think she had a bit of fun in so that’s where i

andy___chris:
m

jayne_sproson:
was

andy___chris:
oh

jayne_sproson:
looking at where can you find somebody who did something quite amazing but they also had a bit of fun that

andy___chris:
yeah

jayne_sproson:
that’s the person i could come up with

andy___chris:
no good answer clear

jayne_sproson:
my

andy___chris:
absolutely another

jayne_sproson:
clio

andy___chris:
one

jayne_sproson:
would have been right

andy___chris:
yah

jayne_sproson:
anybody like that

andy___chris:
yeah apart when i think about clear that just reminds me of carry on fillkinform

jayne_sproson:
it is that what

andy___chris:
form for me

jayne_sproson:
so you know that

andy___chris:
right

jayne_sproson:
i mean there are lots of people i would i would like to sit down and have a glass of wine

andy___chris:
i’m

jayne_sproson:
the

andy___chris:
sure

jayne_sproson:
part

andy___chris:
if we

jayne_sproson:
of

andy___chris:
could if we could have a long table that we’d have a lot of people definitely

jayne_sproson:
so yeah but can we the next time you invite me

andy___chris:
ye

jayne_sproson:
on because i know you will there was because i’ve

andy___chris:
oh

jayne_sproson:
done it properly can we do a dinner party thing you who would you

andy___chris:
oh

jayne_sproson:
like for

andy___chris:
okay

jayne_sproson:
you could have more people and you could see that

andy___chris:
and then you could also say who you wanted to sit next to

jayne_sproson:
yes

andy___chris:
a well you could do you could do like a dinner party special couldn’t always a tricky one i ask people when you do dinner party

jayne_sproson:
yeah

andy___chris:
it next to

jayne_sproson:
yeah

andy___chris:
jane it’s been an absolute treat your inviting it’s been it’s been really good

jayne_sproson:
it’s

andy___chris:
it’s

jayne_sproson:
just

andy___chris:
been really good so we’ve lovely

jayne_sproson:
in

andy___chris:
just

jayne_sproson:
you

andy___chris:
to

jayne_sproson:
guys

andy___chris:
almost love you now wander with you through your career

jayne_sproson:
yeah

andy___chris:
it’s been it’s been really teresting so yeah no thank you no doubt we’re gonna be seeing you in event at some point very soon

jayne_sproson:
so yeah

andy___chris:
because the mental scenes back and open and we’re getting through the start of the new year now so yeah thank your time hopefully we’ll catch up you soon there brilliant lovely

jayne_sproson:
i

andy___chris:
thanks a lot o chers jane