You talked. We listened.
Never has public opinion been so dominant; words or phrases like ‘trending’ and ‘going viral’ have become new additions to our vocabularies. It simply goes to prove how important consumer sentiment is, and how every organisation and industry needs to check in regularly with their audience, and most importantly listen to the feedback. A recent comprehensive survey of the dental industry undertaken by Frank Taylor & Associates, provided encouraging, thoughtful and realistic insight into the current state of the market, future challenges and developments.